GTM Recruitment

Go-to-market hiring across the modern revenue function.

Modern revenue functions are not just sales teams. RevOps, GTM Engineering, Demand Generation, Sales Enablement, Customer Success and Partnerships all sit on the revenue P&L. Evara's GTM recruitment practice hires across the full surface, not just quota-carrying seats, with the same commercial rigour we apply to a senior sales search.

Who this is for

  • SaaS scale-ups building their first RevOps or GTM Engineering function
  • PLG businesses moving into a hybrid sales-led motion
  • Marketing leaders building an integrated demand generation engine
  • Founders who know they need a CRO eventually but need RevOps and Enablement first
  • Private equity portfolios that need GTM operating capacity, not just headcount

What you get

  • GTM operating-model assessment to confirm the role you actually need
  • Role scorecard tuned for cross-functional GTM seats (RevOps, Enablement, GTM Engineering)
  • Targeted market map across SaaS, marketplace and tech-enabled services
  • Commercial and technical screen, including tooling fluency where relevant
  • Shortlist with cross-functional fit notes and integration considerations
  • Onboarding plan that gets the hire shipping inside the first 60 days

Our process

How an Evara gtm recruitment engagement runs.

01

Operating-model fit

Before we recruit, we pressure-test the role itself against your GTM operating model. Many businesses ask for a GTM Engineer when they actually need a RevOps Lead, or vice versa. This step saves a six-figure mis-hire.

02

Define the seat

We build a role scorecard that captures cross-functional accountabilities (sales, marketing, finance, product) and the systems environment the person will own (CRM, MAP, data warehouse, attribution).

03

Map the talent

GTM talent is concentrated in a narrow set of scale-ups and consultancies. We map it deliberately, including in your region, and approach passive candidates with a clear narrative about the problem to be solved.

04

Commercial and technical screen

Two screens: one commercial (impact delivered, cross-functional credibility, business judgement) and one technical (tooling fluency, data literacy, systems design where relevant).

05

Shortlist and integration plan

Considered shortlist plus a 30-60-90 integration plan. GTM hires fail when they are dropped into an unclear matrix without authority. We build the authority lines into the offer.

Pricing model

Honest, fixed-fee, no contingency.

Fixed-fee retained search, scoped to the seniority and complexity of the seat. Same staged payment model as the sales practice. Multi-hire programmes are scoped as a small portfolio with shared market mapping.

Roles we typically work on

VP / Director of Revenue OperationsGTM EngineerHead of Demand GenerationDirector of Sales EnablementCustomer Success DirectorHead of PartnershipsChief of Staff to the CRO

FAQs

Common questions.

What is GTM Engineering and why does it matter?+

GTM Engineering is the technical practice of building automated, data-driven systems across the revenue function: lead routing, signal capture, enrichment, sequencing, attribution. Done well it removes hours of manual work from sellers and lifts conversion rates materially.

Do you place RevOps leaders specifically?+

Yes. RevOps is one of the most common Evara GTM searches. We screen for both the quantitative side (forecasting, attribution, capacity modelling) and the qualitative side (cross-functional credibility with a CFO and a CRO).

Can you run a multi-hire GTM build-out?+

Yes. We routinely run programmes that hire across RevOps, Enablement, Demand Gen and an SDR layer in parallel, sequenced so the operating model is built before the front-line is filled.

How is GTM recruitment priced compared to a Sales Director search?+

Pricing is set against seniority and complexity, not job title. A senior GTM Engineer in a complex SaaS environment can be priced similarly to a Sales Director search; a junior RevOps analyst sits below.

Where does the senior GTM talent pool sit?+

Manchester is the deepest GTM talent market outside London, followed by Leeds. Concentrations sit around the Spinningfields and NOMA scale-ups in Manchester, the Wellington Place / South Bank cluster in Leeds, and the AMRC ecosystem around Sheffield. We map all three when running a senior GTM search.

Can you place customer success and partnerships leaders?+

Yes. Customer Success Director and Head of Partnerships are both core seats on the modern revenue P&L, and both are squarely within the GTM practice. We screen CS leaders for net revenue retention impact and partnerships leaders for sourced and influenced ARR.

Do you require candidates to be office-based?+

We follow your operating model, not impose ours. Most of our senior GTM placements are hybrid (two to three days a week in a Northern hub) but we have placed fully remote and fully on-site roles. We will never push a flexibility model on a candidate that we know will not stick.

How do you screen for tooling fluency?+

Our technical screen probes hands-on use of the relevant stack: HubSpot, Salesforce, Outreach, Clay, dbt, Snowflake, Looker, BigQuery, depending on the seat. We ask candidates to talk through specific systems they have built, not just tools they have used.

Can you support an in-house TA team rather than replace them?+

Yes. For mid-sized businesses with a strong in-house TA function, we often run alongside as a specialist GTM partner: market mapping and senior search, while the in-house team handles volume hiring. This works particularly well for PE-backed scale-ups with an internal TA Director.

How long does a senior GTM search take from kick-off to offer?+

A typical senior GTM search (RevOps Lead, Head of Demand Gen, Senior GTM Engineer) runs 8 to 12 weeks. Operating-model alignment in step one tends to add a week up front but saves weeks of mis-hire later. We will not compress the screen to hit an arbitrary deadline.

Ready to talk?

Email Rachel Lunn and the Evara team. We will reply within one working day.

Email Rachel Lunn