GTM Recruitment in Leeds
Modern revenue functions are not just sales teams. We do this for SMEs and scale-ups across Leeds and the wider Yorkshire, with on-the-ground knowledge of the Leeds commercial market.
Leeds combines a deep professional services base (the second-largest legal and financial centre in the UK) with one of the fastest-growing technology clusters in the North. The city centre and the South Bank regeneration zone host a mix of FinTech, HealthTech, GovTech and B2B SaaS scale-ups, supported by a heavy investor presence around Wellington Place and Park Square. Channel 4's national headquarters and Sky's growing tech presence have lifted the bar for senior commercial talent the city expects to attract and pay for.
Sky Betting & Gaming (Flutter)
Tech
One of the largest tech employers in the city, a perennial source of senior commercial talent.
Channel 4
Media
National HQ relocated to Leeds, anchoring a wave of senior media and ad-tech roles.
Jet2
Travel tech
Leeds-headquartered, a substantial commercial and digital function.
BJSS
Tech consultancy
Home-grown consultancy with a senior commercial bench.
First Direct (HSBC)
FinTech
Long-standing Leeds FinTech employer with deep digital talent.
TPP
HealthTech
Major Leeds HealthTech business serving the NHS, growing commercial team.
The Leeds revenue talent pool is broad and competitive. SDR and AE supply is healthy thanks to the Sky Betting and Jet2 alumni networks, plus graduate flow from Leeds, Leeds Beckett and York universities. Senior leadership talent is harder to surface: most experienced CROs in the city are passive and embedded in equity packages. Hybrid working two or three days a week is now the dominant pattern for senior roles, with full-remote rare above Director level.
Leeds City Station gives strong rail links to York (25 min), Manchester (60 min), Sheffield (45 min) and Harrogate (30 min), making it a viable HQ for a regional team.
Leeds salary benchmarks
| Role | Leeds band |
|---|---|
| GTM Engineer | £70k-£105k |
| RevOps Lead | £75k-£120k |
| Head of Demand Gen | £70k-£110k |
| GTM Leader | £110k-£160k (Base + OTE 160k-220k) |
Bands reflect the Leeds market as of 2026. Talk to us for live, role-specific data.
How we work
01
Before we recruit, we pressure-test the role itself against your GTM operating model. Many businesses ask for a GTM Engineer when they actually need a RevOps Lead, or vice versa. This step saves a six-figure mis-hire.
02
We build a role scorecard that captures cross-functional accountabilities (sales, marketing, finance, product) and the systems environment the person will own (CRM, MAP, data warehouse, attribution).
03
GTM talent is concentrated in a narrow set of scale-ups and consultancies. We map it deliberately, including in your region, and approach passive candidates with a clear narrative about the problem to be solved.
04
Two screens: one commercial (impact delivered, cross-functional credibility, business judgement) and one technical (tooling fluency, data literacy, systems design where relevant).
05
Considered shortlist plus a 30-60-90 integration plan. GTM hires fail when they are dropped into an unclear matrix without authority. We build the authority lines into the offer.
What you get
Why Evara
Local
On-the-ground in Yorkshire. We know the Leeds employer base, the talent pools and the comp norms first-hand, not from a database.
Operator-led
Every Evara partner has carried a number. GTM Recruitment engagements are run by people who have built and led commercial functions, not pure intermediaries.
Honest
If a hire is the wrong move for your stage in Leeds, we will say so. We would rather lose the fee than place a senior leader into a seat that will not work.
FAQs
A typical Sales Director search in Leeds runs 8 to 10 weeks from kick-off to offer accepted. Senior commercial talent in the Leeds market is largely passive and the best people are usually approached, not advertised to.
A Sales Director in Leeds typically earns £120k-£170k base with on-target earnings of £200k-£280k, depending on sector and deal size. FinTech and SaaS sit at the top of that range.
Hybrid is now the dominant pattern. Most Leeds-based businesses expect senior commercial leaders in the office two or three days a week, typically near Wellington Place, Park Square or the South Bank.
FinTech, HealthTech and B2B SaaS are the most consistent hirers, alongside the established legal and professional services base. Channel 4's relocation has also pulled senior media and ad-tech roles into the market.
GTM Engineering is the technical practice of building automated, data-driven systems across the revenue function: lead routing, signal capture, enrichment, sequencing, attribution. Done well it removes hours of manual work from sellers and lifts conversion rates materially.
Yes. RevOps is one of the most common Evara GTM searches. We screen for both the quantitative side (forecasting, attribution, capacity modelling) and the qualitative side (cross-functional credibility with a CFO and a CRO).
Nearby
Leeds-based engagements regularly cover the wider commuter belt, including Wakefield, Bradford, Harrogate, Castleford, Pudsey, Morley.
Related tools
Related Guide chapters
Decision guides
Email Rachel Lunn and the Evara team. We will reply within one working day with live market data for the role you have in mind.
Email Rachel Lunn