SaaS & B2B Software gtm recruitment in Leeds
RevOps, Sales Engineering, GTM Engineering, Demand Gen and Enablement hires for B2B SaaS scale-ups. We help scope the seat as well as fill it, particularly for first-of-kind hires. On the ground in Leeds and across the wider Yorkshire saas & b2b software cluster.
Leeds combines a deep professional services base (the second-largest legal and financial centre in the UK) with one of the fastest-growing technology clusters in the North. The city centre and the South Bank regeneration zone host a mix of FinTech, HealthTech, GovTech and B2B SaaS scale-ups, supported by a heavy investor presence around Wellington Place and Park Square. Channel 4's national headquarters and Sky's growing tech presence have lifted the bar for senior commercial talent the city expects to attract and pay for.
Leeds is the densest SaaS scale-up commercial market in Yorkshire, and the Sky Betting alumni network in particular has seeded a generation of senior commercial leaders into the wider Leeds and Manchester scale-up community. HealthTech SaaS (TPP, EMIS) and FinTech-adjacent SaaS (First Direct, Lowell) give the city more sector depth than any other Northern SaaS market.
Sky Betting & Gaming (Flutter)
Tech / iGaming
Largest single SaaS-adjacent tech employer in Leeds and the dominant senior-commercial alumni network in the city.
BJSS
Tech consultancy and software
Leeds-headquartered global tech consultancy with a major commercial bench.
TPP
HealthTech SaaS
Major Leeds HealthTech SaaS serving the NHS.
EMIS Health
HealthTech SaaS
Leeds-rooted NHS clinical software.
Jet2
Travel tech
Leeds-headquartered with a substantial in-house commercial and digital function.
First Direct (HSBC)
FinTech / Banking
Long-standing Leeds FinTech employer with deep digital talent crossover into SaaS.
SaaS commercial talent supply at SDR, AE and Customer Success Manager level is now genuinely competitive in Leeds, Manchester and Sheffield, with healthy graduate inflow. Senior SaaS leadership (Sales Director and above) is thinner and most strong candidates are passive, equity-locked and approached on warm referrals. Hybrid working two or three days a week is the dominant pattern for senior SaaS roles in the North; full-remote is more common in pure scale-ups than in PE-backed businesses.
SaaS comp in the North runs broadly 10-20% below London for equivalent seats but the gap closes at CRO and VP level where the market is genuinely national. A typical Series A-Series B Head of Sales in Leeds or Manchester earns £90k-£130k base with OTE £140k-£200k. CRO seats in PE-backed Northern SaaS businesses commonly hit £150k-£200k base with OTE of £250k-£400k plus equity.
Leeds salary nuance
Leeds SaaS commercial salaries lead the wider Yorkshire benchmark by 5-10% at AE and Director level, with CRO-level seats running national. A Series A-B Head of Sales in Leeds typically earns £95k-£135k base with OTE £150k-£210k.
Leeds City Station gives strong rail links to York (25 min), Manchester (60 min), Sheffield (45 min) and Harrogate (30 min), making it a viable HQ for a regional team.
How we work
01
Before we recruit, we pressure-test the role itself against your GTM operating model. Many businesses ask for a GTM Engineer when they actually need a RevOps Lead, or vice versa. This step saves a six-figure mis-hire.
02
We build a role scorecard that captures cross-functional accountabilities (sales, marketing, finance, product) and the systems environment the person will own (CRM, MAP, data warehouse, attribution).
03
GTM talent is concentrated in a narrow set of scale-ups and consultancies. We map it deliberately, including in your region, and approach passive candidates with a clear narrative about the problem to be solved.
04
Two screens: one commercial (impact delivered, cross-functional credibility, business judgement) and one technical (tooling fluency, data literacy, systems design where relevant).
05
Considered shortlist plus a 30-60-90 integration plan. GTM hires fail when they are dropped into an unclear matrix without authority. We build the authority lines into the offer.
FAQs
Yes. We support both pre-Series A scale-ups (often via fractional CRO before a permanent hire) and PE-backed SaaS businesses through retained executive search. Our partners have personally led commercial functions in both stages.
Broadly 10-20% below London at SDR, AE and Director level for equivalent seats. The gap closes materially at VP and CRO level, where the market is national and most candidates compare across regions.
Yes, increasingly so. Hybrid working, the cost-of-living differential and the maturity of the Northern SaaS scene make Leeds and Manchester credible bases for senior London-resident commercial talent. Evara has run multiple successful searches on this model.
A typical Sales Director search in Leeds runs 8 to 10 weeks from kick-off to offer accepted. Senior commercial talent in the Leeds market is largely passive and the best people are usually approached, not advertised to.
A Sales Director in Leeds typically earns £120k-£170k base with on-target earnings of £200k-£280k, depending on sector and deal size. FinTech and SaaS sit at the top of that range.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Leeds-specific saas & b2b software market read for the role you have in mind.
Email Rachel Lunn/gtm-recruitment/leeds/saas
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn