SaaS & B2B Software gtm recruitment in Liverpool
RevOps, Sales Engineering, GTM Engineering, Demand Gen and Enablement hires for B2B SaaS scale-ups. We help scope the seat as well as fill it, particularly for first-of-kind hires. On the ground in Liverpool and across the wider North West saas & b2b software cluster.
Liverpool's commercial profile combines a long-standing maritime and logistics economy (the Port of Liverpool and Liverpool2 deep-water terminal) with a fast-growing digital, gaming and life-sciences cluster around the Knowledge Quarter, Baltic Triangle and Paddington Village. The University of Liverpool and Liverpool John Moores together produce one of the largest STEM and commercial graduate flows in the North West, supporting a healthy pipeline of junior commercial talent.
Liverpool's SaaS market is younger and smaller than Manchester's but growing fast, with the Knowledge Quarter Liverpool tech cluster, BetVictor's iGaming adjacency and a wider M62 SaaS spillover from Manchester creating a genuine commercial talent pool. Many senior Liverpool SaaS leaders have a Manchester scale-up alumni background.
BetVictor
iGaming tech
Liverpool-area iGaming employer with adjacent commercial roles.
Princes Group
FMCG with growing tech function
Liverpool-headquartered FMCG group with commercial-tech roles.
TrueCommerce / Maginus
B2B SaaS
Liverpool / North West-based B2B SaaS commercial bench.
SaaS commercial talent supply at SDR, AE and Customer Success Manager level is now genuinely competitive in Leeds, Manchester and Sheffield, with healthy graduate inflow. Senior SaaS leadership (Sales Director and above) is thinner and most strong candidates are passive, equity-locked and approached on warm referrals. Hybrid working two or three days a week is the dominant pattern for senior SaaS roles in the North; full-remote is more common in pure scale-ups than in PE-backed businesses.
SaaS comp in the North runs broadly 10-20% below London for equivalent seats but the gap closes at CRO and VP level where the market is genuinely national. A typical Series A-Series B Head of Sales in Leeds or Manchester earns £90k-£130k base with OTE £140k-£200k. CRO seats in PE-backed Northern SaaS businesses commonly hit £150k-£200k base with OTE of £250k-£400k plus equity.
Liverpool salary nuance
Liverpool SaaS salaries run 5-10% below Manchester at AE and Director level, with CRO and VP Sales seats running national and frequently filled with Manchester-resident or hybrid candidates.
Liverpool Lime Street gives direct services to Manchester (35 min), Chester (45 min) and London (2hr 15). The Mersey ferry and Merseyrail give strong intra-region coverage. Liverpool John Lennon Airport supports national reach.
How we work
01
Before we recruit, we pressure-test the role itself against your GTM operating model. Many businesses ask for a GTM Engineer when they actually need a RevOps Lead, or vice versa. This step saves a six-figure mis-hire.
02
We build a role scorecard that captures cross-functional accountabilities (sales, marketing, finance, product) and the systems environment the person will own (CRM, MAP, data warehouse, attribution).
03
GTM talent is concentrated in a narrow set of scale-ups and consultancies. We map it deliberately, including in your region, and approach passive candidates with a clear narrative about the problem to be solved.
04
Two screens: one commercial (impact delivered, cross-functional credibility, business judgement) and one technical (tooling fluency, data literacy, systems design where relevant).
05
Considered shortlist plus a 30-60-90 integration plan. GTM hires fail when they are dropped into an unclear matrix without authority. We build the authority lines into the offer.
FAQs
Yes. We support both pre-Series A scale-ups (often via fractional CRO before a permanent hire) and PE-backed SaaS businesses through retained executive search. Our partners have personally led commercial functions in both stages.
Broadly 10-20% below London at SDR, AE and Director level for equivalent seats. The gap closes materially at VP and CRO level, where the market is national and most candidates compare across regions.
Yes, increasingly so. Hybrid working, the cost-of-living differential and the maturity of the Northern SaaS scene make Leeds and Manchester credible bases for senior London-resident commercial talent. Evara has run multiple successful searches on this model.
FMCG (anchored by Unilever and Princes), pharma and life sciences (AstraZeneca at Speke), e-commerce (The Very Group), gaming (Sony), and a fast-growing SaaS and digital cluster around the Baltic Triangle.
Yes. Senior SaaS supply is smaller than Manchester but real, and Liverpool's cost-of-living advantage often makes it easier to attract relocating Director and CRO talent.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Liverpool-specific saas & b2b software market read for the role you have in mind.
Email Rachel Lunn/gtm-recruitment/liverpool/saas
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn