Media & MarTech gtm recruitment in Manchester
RevOps, partnerships and enablement hires for AdTech and MarTech scale-ups. On the ground in Manchester and across the wider North West media & martech cluster.
Manchester is the dominant commercial centre in the North of England. The MediaCityUK campus in Salford anchors a national broadcast and digital media cluster. NOMA, Spinningfields and the Northern Quarter host a deep concentration of FinTech, B2B SaaS, MarTech and AdTech employers. The University of Manchester, Manchester Metropolitan and Salford produce one of the largest STEM and commercial graduate flows in the UK. Senior talent supply is national, with the city pulling regularly from London, Leeds, Birmingham and beyond.
Manchester's media and MarTech commercial market is the largest in the North outside Salford's MediaCityUK, with Reach plc, Auto Trader's MarTech adjacency, Mediaocean and a deep agency bench (Wavemaker, McCann) creating a genuinely competitive senior commercial talent pool. Manchester and Salford operate as a single media labour market for senior seats.
Reach plc (Manchester)
Media
Major Manchester-area commercial base for the listed national and regional newspaper group.
Auto Trader (MarTech adjacency)
Marketplace / MarTech
Manchester-headquartered FTSE 100 marketplace with a substantial enterprise MarTech commercial bench.
Mediaocean (Manchester)
AdTech
Manchester-area commercial team for the global advertising-technology business.
Wavemaker (Manchester)
MarTech / Media planning
Major Manchester commercial team for the global media-planning agency.
Media and MarTech commercial supply is concentrated around Salford, Manchester and Leeds. Senior AdTech and broadcast commercial leadership is heavily passive and tends to be approached on warm referrals.
Media and MarTech commercial salaries broadly track SaaS for equivalent seats, with broadcast and major-platform partnerships roles attracting a mild premium.
Manchester salary nuance
Manchester media and MarTech commercial salaries match Salford for equivalent seats and pull above for enterprise MarTech and AdTech roles where Auto Trader and the wider Manchester scale-up community set the local floor.
Manchester Piccadilly and Victoria provide direct national rail. The Metrolink tram network connects MediaCityUK, Spinningfields, the Northern Quarter and Trafford. Manchester Airport gives the city national and international reach unique among UK regions.
How we work
01
Before we recruit, we pressure-test the role itself against your GTM operating model. Many businesses ask for a GTM Engineer when they actually need a RevOps Lead, or vice versa. This step saves a six-figure mis-hire.
02
We build a role scorecard that captures cross-functional accountabilities (sales, marketing, finance, product) and the systems environment the person will own (CRM, MAP, data warehouse, attribution).
03
GTM talent is concentrated in a narrow set of scale-ups and consultancies. We map it deliberately, including in your region, and approach passive candidates with a clear narrative about the problem to be solved.
04
Two screens: one commercial (impact delivered, cross-functional credibility, business judgement) and one technical (tooling fluency, data literacy, systems design where relevant).
05
Considered shortlist plus a 30-60-90 integration plan. GTM hires fail when they are dropped into an unclear matrix without authority. We build the authority lines into the offer.
FAQs
Yes. Senior commercial leaders for AdTech, MarTech and broadcast-tech businesses are a recurring part of our work, particularly across Salford, Manchester and Leeds.
A typical Sales Director search in Manchester runs 8 to 12 weeks. The market is competitive, the best candidates are passive, and counter-offers from current employers are common, which lengthens the close phase.
A Sales Director in Manchester typically earns £130k-£185k base with on-target earnings of £220k-£310k. FinTech, MarTech and PE-backed SaaS sit at the top of the range.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Manchester-specific media & martech market read for the role you have in mind.
Email Rachel Lunn/gtm-recruitment/manchester/media-martech
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn