GTM Recruitment for Consumer & FMCG
RevOps, category and D2C GTM hires for consumer brands.
FMCG and consumer is one of the most concentrated commercial markets in the North, anchored by major Yorkshire and North West manufacturers and the depth of the UK retail buying base. From food and drink in West Yorkshire and East Lancashire to global consumer health in Hull, this is a serious commercial market with mature commercial functions.
FMCG commercial roles combine national-account management, category leadership and increasingly D2C GTM. Evara's partners have placed senior commercial leaders into food and drink, consumer health and consumer-brand businesses across the North.
FMCG commercial salaries in the North run slightly below SaaS for equivalent seats but include strong long-incentive structures and category P&L exposure.
How we work
01
Before we recruit, we pressure-test the role itself against your GTM operating model. Many businesses ask for a GTM Engineer when they actually need a RevOps Lead, or vice versa. This step saves a six-figure mis-hire.
02
We build a role scorecard that captures cross-functional accountabilities (sales, marketing, finance, product) and the systems environment the person will own (CRM, MAP, data warehouse, attribution).
03
GTM talent is concentrated in a narrow set of scale-ups and consultancies. We map it deliberately, including in your region, and approach passive candidates with a clear narrative about the problem to be solved.
04
Two screens: one commercial (impact delivered, cross-functional credibility, business judgement) and one technical (tooling fluency, data literacy, systems design where relevant).
05
Considered shortlist plus a 30-60-90 integration plan. GTM hires fail when they are dropped into an unclear matrix without authority. We build the authority lines into the offer.
Locations
FAQs
Yes. National Account Manager, National Account Director and Sales Director roles in FMCG and consumer brands are a recurring part of our work.
GTM Engineering is the technical practice of building automated, data-driven systems across the revenue function: lead routing, signal capture, enrichment, sequencing, attribution. Done well it removes hours of manual work from sellers and lifts conversion rates materially.
Yes. RevOps is one of the most common Evara GTM searches. We screen for both the quantitative side (forecasting, attribution, capacity modelling) and the qualitative side (cross-functional credibility with a CFO and a CRO).
Email Rachel Lunn and the team. We will reply within one working day with a sector-specific market read for the role you have in mind.
Email Rachel Lunn/gtm-recruitment/sectors/consumer-fmcg
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn