GTM Recruitment for FinTech & Financial Services

GTM Recruitment for fintech & financial services businesses across the North.

RevOps, partnerships and enablement hires for FinTech scale-ups, with a focus on enterprise GTM motions and partnership-led growth.

The fintech & financial services commercial market.

Financial services is the second-largest professional sector in the North of England and one of the fastest-growing FinTech regions in the UK. Leeds is the second-largest financial centre in the country by employment, anchored by First Direct (HSBC), Yorkshire Building Society, Lowell, Provident Financial and a deep wider mutual and challenger-bank base. Manchester adds a heavy FinTech and payments cluster, and York anchors the insurance market via Aviva and Hiscox.

Why specialist fintech & financial services gtm recruitment matters

FinTech commercial hiring blends regulated-sector experience, deep enterprise sales cycles and increasingly product-led GTM. Evara's partners have placed across challenger banks, payments, lending, wealth-tech and insurance. We understand the specific compliance, risk-and-controls, and regulator-friendly hiring profile required for senior FinTech commercial seats.

Roles we typically deliver in fintech & financial services

Chief Commercial Officer (Challenger Bank / FinTech)Head of Sales (Payments, Lending)Enterprise Account DirectorHead of Partnerships / BDHead of RevOpsFractional CRO (FinTech scale-up)Strategic Revenue Audit (PE / VC-backed FinTech)

Salary notes

FinTech commercial salaries in the North run close to or above mainstream SaaS for equivalent seats. A FinTech CCO in Leeds or Manchester typically earns £130k-£190k base with OTE of £200k-£320k plus equity. Insurance commercial salaries in York and Leeds run slightly below FinTech for equivalent seniority.

How we work

The Evara gtm recruitment process for fintech & financial services.

01

Operating-model fit

Before we recruit, we pressure-test the role itself against your GTM operating model. Many businesses ask for a GTM Engineer when they actually need a RevOps Lead, or vice versa. This step saves a six-figure mis-hire.

02

Define the seat

We build a role scorecard that captures cross-functional accountabilities (sales, marketing, finance, product) and the systems environment the person will own (CRM, MAP, data warehouse, attribution).

03

Map the talent

GTM talent is concentrated in a narrow set of scale-ups and consultancies. We map it deliberately, including in your region, and approach passive candidates with a clear narrative about the problem to be solved.

04

Commercial and technical screen

Two screens: one commercial (impact delivered, cross-functional credibility, business judgement) and one technical (tooling fluency, data literacy, systems design where relevant).

05

Shortlist and integration plan

Considered shortlist plus a 30-60-90 integration plan. GTM hires fail when they are dropped into an unclear matrix without authority. We build the authority lines into the offer.

FAQs

GTM Recruitment for FinTech & Financial Services: common questions.

Does Evara recruit for regulated FinTech?+

Yes. Our partners have placed senior commercial leaders into FCA-regulated FinTech, payments, lending and wealth-tech businesses. Regulator-friendly hiring profiles are a standard part of our brief design.

Where is the strongest FinTech commercial talent pool in the North?+

Leeds is the largest single FinTech commercial market in the North, followed by Manchester. York is the natural home for senior insurance commercial talent.

What is GTM Engineering and why does it matter?+

GTM Engineering is the technical practice of building automated, data-driven systems across the revenue function: lead routing, signal capture, enrichment, sequencing, attribution. Done well it removes hours of manual work from sellers and lifts conversion rates materially.

Do you place RevOps leaders specifically?+

Yes. RevOps is one of the most common Evara GTM searches. We screen for both the quantitative side (forecasting, attribution, capacity modelling) and the qualitative side (cross-functional credibility with a CFO and a CRO).

Hiring in fintech & financial services? Talk to Evara.

Email Rachel Lunn and the team. We will reply within one working day with a sector-specific market read for the role you have in mind.

Email Rachel Lunn

/gtm-recruitment/sectors/fintech

Talk to Evara.

Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.

Email Rachel Lunn