GTM Recruitment for Manufacturing
GTM hires for industrial businesses moving beyond traditional sales — RevOps, sales engineering, commercial enablement, digital and IIoT GTM leads. Often the first time the business has hired a non-quota-carrying commercial role; we help define the shape of the seat as well as fill it.
Manufacturing is the single largest industrial sector in the North of England and the deepest part of Evara's commercial network. From aerospace tier-ones in East Lancashire and the AMRC-anchored advanced-manufacturing cluster in Sheffield, to precision engineering in Huddersfield and the global automotive supply base spanning the M62 corridor, the North hosts more genuinely strategic industrial employers than any other UK region outside the South East.
Industrial sales is a specialism. Strong commercial leaders here understand engineering economics, multi-year capital sales cycles, frame contracts, OEM channel structures and the difference between selling a stock SKU and selling into an Airbus or Jaguar Land Rover supply programme. Evara's partners have placed and built commercial teams in aerospace, advanced manufacturing, industrial automation, industrial software and tier-one automotive supply. We hire technical-sales DNA, not transferable SaaS BDRs.
Industrial commercial salaries in the North sit slightly below SaaS for equivalent seniority but pull above on global KAM, aerospace and capital-equipment seats where the deal sizes and commercial complexity justify it. A typical Sales Director in a £30m-£200m industrial manufacturer earns £100k-£150k base with OTE of £160k-£230k, with global aerospace and automotive primes at the upper end. Fractional CRO day rates for industrial scale-ups run £1,500-£2,200.
How we work
01
Before we recruit, we pressure-test the role itself against your GTM operating model. Many businesses ask for a GTM Engineer when they actually need a RevOps Lead, or vice versa. This step saves a six-figure mis-hire.
02
We build a role scorecard that captures cross-functional accountabilities (sales, marketing, finance, product) and the systems environment the person will own (CRM, MAP, data warehouse, attribution).
03
GTM talent is concentrated in a narrow set of scale-ups and consultancies. We map it deliberately, including in your region, and approach passive candidates with a clear narrative about the problem to be solved.
04
Two screens: one commercial (impact delivered, cross-functional credibility, business judgement) and one technical (tooling fluency, data literacy, systems design where relevant).
05
Considered shortlist plus a 30-60-90 integration plan. GTM hires fail when they are dropped into an unclear matrix without authority. We build the authority lines into the offer.
Locations
FAQs
Industrial sales hires across aerospace, advanced manufacturing, automotive supply, precision engineering, industrial software and IIoT. Roles range from sales engineers and KAMs through to Sales Director, Commercial Director and Chief Commercial Officer, plus fractional CRO support for PE-backed industrial scale-ups.
Industrial sales cycles, capital-equipment economics, OEM and aftermarket channel structures, and global KAM relationships are not transferable from generic SaaS or consumer recruitment. A wrong industrial Sales Director hire costs significantly more in lost programme work and damaged customer relationships than a wrong SaaS hire. Evara's partners have placed in this market for over a decade.
East Lancashire (Burnley, Blackburn, Preston) for aerospace and broad manufacturing, Sheffield and Huddersfield for advanced manufacturing and precision engineering, and Hull for MedTech, renewables and consumer-health manufacturing. Each cluster has a different talent profile and Evara recruits accordingly.
Yes. We frequently support European, North American and APAC industrial OEMs and tier-ones building or refreshing their UK commercial leadership. The brief usually combines retained executive search with a Strategic Revenue Audit to set the operating model before the hire.
GTM Engineering is the technical practice of building automated, data-driven systems across the revenue function: lead routing, signal capture, enrichment, sequencing, attribution. Done well it removes hours of manual work from sellers and lifts conversion rates materially.
Yes. RevOps is one of the most common Evara GTM searches. We screen for both the quantitative side (forecasting, attribution, capacity modelling) and the qualitative side (cross-functional credibility with a CFO and a CRO).
Email Rachel Lunn and the team. We will reply within one working day with a sector-specific market read for the role you have in mind.
Email Rachel Lunn/gtm-recruitment/sectors/manufacturing
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn