GTM Recruitment for Media & MarTech

GTM Recruitment for media & martech businesses across the North.

RevOps, partnerships and enablement hires for AdTech and MarTech scale-ups.

The media & martech commercial market.

Salford's MediaCityUK and the wider Greater Manchester media cluster, alongside Channel 4's Leeds national HQ, give the North of England a uniquely deep media, broadcast and AdTech commercial base. This is the youngest of the North's major commercial sectors but one of the fastest growing.

Why specialist media & martech gtm recruitment matters

Media and MarTech commercial roles combine enterprise software GTM with deep partnerships and creative-industries fluency. Evara's partners have placed senior commercial leaders into AdTech, MarTech and broadcast-tech businesses across the North.

Roles we typically deliver in media & martech

Sales Director (AdTech / MarTech)Head of Partnerships (Media)VP Sales (Broadcast Tech)Commercial Director (Creative Industries)Head of Brand Partnerships

Salary notes

Media and MarTech commercial salaries broadly track SaaS for equivalent seats, with broadcast and major-platform partnerships roles attracting a mild premium.

How we work

The Evara gtm recruitment process for media & martech.

01

Operating-model fit

Before we recruit, we pressure-test the role itself against your GTM operating model. Many businesses ask for a GTM Engineer when they actually need a RevOps Lead, or vice versa. This step saves a six-figure mis-hire.

02

Define the seat

We build a role scorecard that captures cross-functional accountabilities (sales, marketing, finance, product) and the systems environment the person will own (CRM, MAP, data warehouse, attribution).

03

Map the talent

GTM talent is concentrated in a narrow set of scale-ups and consultancies. We map it deliberately, including in your region, and approach passive candidates with a clear narrative about the problem to be solved.

04

Commercial and technical screen

Two screens: one commercial (impact delivered, cross-functional credibility, business judgement) and one technical (tooling fluency, data literacy, systems design where relevant).

05

Shortlist and integration plan

Considered shortlist plus a 30-60-90 integration plan. GTM hires fail when they are dropped into an unclear matrix without authority. We build the authority lines into the offer.

FAQs

GTM Recruitment for Media & MarTech: common questions.

Does Evara recruit for AdTech and MarTech?+

Yes. Senior commercial leaders for AdTech, MarTech and broadcast-tech businesses are a recurring part of our work, particularly across Salford, Manchester and Leeds.

What is GTM Engineering and why does it matter?+

GTM Engineering is the technical practice of building automated, data-driven systems across the revenue function: lead routing, signal capture, enrichment, sequencing, attribution. Done well it removes hours of manual work from sellers and lifts conversion rates materially.

Do you place RevOps leaders specifically?+

Yes. RevOps is one of the most common Evara GTM searches. We screen for both the quantitative side (forecasting, attribution, capacity modelling) and the qualitative side (cross-functional credibility with a CFO and a CRO).

Hiring in media & martech? Talk to Evara.

Email Rachel Lunn and the team. We will reply within one working day with a sector-specific market read for the role you have in mind.

Email Rachel Lunn

/gtm-recruitment/sectors/media-martech

Talk to Evara.

Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.

Email Rachel Lunn