Media & MarTech gtm recruitment in Sheffield
RevOps, partnerships and enablement hires for AdTech and MarTech scale-ups. On the ground in Sheffield and across the wider Yorkshire media & martech cluster.
Sheffield's commercial profile is unusually balanced. The Advanced Manufacturing Research Centre (AMRC) at the University of Sheffield has anchored a serious industrial-tech cluster, while the city centre and Kelham Island host a growing community of B2B SaaS, EdTech and digital agencies. The University of Sheffield and Sheffield Hallam together produce one of the largest STEM graduate pools in the North, which keeps junior commercial and technical talent supply healthy.
Sheffield's media commercial story sits in games (Sumo Digital), independent film and TV (Warp Films) and the wider creative-industries cluster anchored by Sheffield DocFest. The market is small but distinctive — most senior media commercial leaders here are passive and embedded in long project cycles or studio equity.
Sumo Digital
Games
Major Sheffield games studio with adjacent commercial and partnerships roles.
Warp Films
Independent film and TV
Sheffield-headquartered indie film and TV producer.
Sheffield DocFest (year-round commercial team)
Documentary and creative industries
Sheffield-based international documentary festival anchoring the city's creative-industries commercial base.
Media and MarTech commercial supply is concentrated around Salford, Manchester and Leeds. Senior AdTech and broadcast commercial leadership is heavily passive and tends to be approached on warm referrals.
Media and MarTech commercial salaries broadly track SaaS for equivalent seats, with broadcast and major-platform partnerships roles attracting a mild premium.
Sheffield salary nuance
Sheffield media and MarTech commercial salaries run 10-15% below Manchester and Salford for equivalent seats. Senior games and indie-TV commercial leaders frequently operate national territories regardless of base location.
Strong rail links to Leeds (45 min), Manchester (60 min), Doncaster (25 min) and London (2hr direct). The Supertram links Meadowhall and the AMRC for site-based revenue roles.
How we work
01
Before we recruit, we pressure-test the role itself against your GTM operating model. Many businesses ask for a GTM Engineer when they actually need a RevOps Lead, or vice versa. This step saves a six-figure mis-hire.
02
We build a role scorecard that captures cross-functional accountabilities (sales, marketing, finance, product) and the systems environment the person will own (CRM, MAP, data warehouse, attribution).
03
GTM talent is concentrated in a narrow set of scale-ups and consultancies. We map it deliberately, including in your region, and approach passive candidates with a clear narrative about the problem to be solved.
04
Two screens: one commercial (impact delivered, cross-functional credibility, business judgement) and one technical (tooling fluency, data literacy, systems design where relevant).
05
Considered shortlist plus a 30-60-90 integration plan. GTM hires fail when they are dropped into an unclear matrix without authority. We build the authority lines into the offer.
FAQs
Yes. Senior commercial leaders for AdTech, MarTech and broadcast-tech businesses are a recurring part of our work, particularly across Salford, Manchester and Leeds.
Yes. The dual-university STEM pipeline, the EdTech and SaaS scale-up cluster and the cost base relative to Leeds or Manchester make Sheffield an attractive HQ for a growing commercial team, particularly at SDR and AE level.
An Account Executive in a Sheffield SaaS or industrial-tech business typically earns £50k-£75k base with OTE of £90k-£140k, with EdTech sitting toward the top of that range.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Sheffield-specific media & martech market read for the role you have in mind.
Email Rachel Lunn/gtm-recruitment/sheffield/media-martech
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn