Consumer & FMCG sector

Consumer & FMCG recruitment and revenue advisory across the North.

FMCG and consumer is one of the most concentrated commercial markets in the North, anchored by major Yorkshire and North West manufacturers and the depth of the UK retail buying base. From food and drink in West Yorkshire and East Lancashire to global consumer health in Hull, this is a serious commercial market with mature commercial functions.

Why Evara for consumer & fmcg.

FMCG commercial roles combine national-account management, category leadership and increasingly D2C GTM. Evara's partners have placed senior commercial leaders into food and drink, consumer health and consumer-brand businesses across the North.

Typical roles we hire and advise on

Sales Director (FMCG / Consumer)National Account Director (Grocery, Convenience)Head of CategoryCommercial Director (D2C and Retail)Head of Marketing (Consumer Brand)

Anchor employers in the Northern consumer & fmcg market

Reckitt

Consumer health

Hull-headquartered global consumer health.

Burberry

Luxury manufacturing

Major manufacturing site near Wakefield.

Coca-Cola Europacific Partners

FMCG

Major Wakefield commercial site.

Card Factory

Retail

Wakefield-headquartered retail group.

Holland's Pies

Food manufacturing

Heritage Lancashire food brand near Blackburn.

Kellogg's UK (Salford Quays)

FMCG

Major Salford commercial team.

Hallmark Cards

Consumer

European HQ in Bradford.

Talent pool and working patterns

FMCG commercial supply is deep in West Yorkshire and Greater Manchester at National Account Manager and Director level. Senior FMCG commercial leadership is concentrated and heavily passive.

Salary notes

FMCG commercial salaries in the North run slightly below SaaS for equivalent seats but include strong long-incentive structures and category P&L exposure.

Yorkshire

Yorkshire angle

West Yorkshire (Wakefield, Bradford, Leeds) and Hull together anchor Yorkshire's FMCG and consumer-goods base.

North West

North West angle

Salford, Manchester and the wider Lancashire food-and-drink belt anchor the North West FMCG base.

Services

How Evara works with consumer & fmcg businesses.

Sales Recruitment for Consumer & FMCG

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Retained search for senior FMCG and consumer commercial leaders.

GTM Recruitment for Consumer & FMCG

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RevOps, category and D2C GTM hires for consumer brands.

Revenue Advisory for Consumer & FMCG

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Strategic Revenue Audit and fractional commercial leadership for consumer-brand scale-ups and PE-backed FMCG platforms.

Locations

Strongest consumer & fmcg cities in the North.

WakefieldWest YorkshireBradfordWest YorkshireHullEast Riding of YorkshireSalfordGreater ManchesterManchesterGreater ManchesterBlackburnLancashireLeedsWest Yorkshire

FAQs

Consumer & FMCG recruitment: common questions.

Does Evara recruit for FMCG national-account roles?+

Yes. National Account Manager, National Account Director and Sales Director roles in FMCG and consumer brands are a recurring part of our work.

Decision guides

Choosing the right partner and model.

Retained vs contingent search →Sales recruiter vs in-house TA →Fractional CRO vs full-time →UK recruitment fees →

Talk to us about consumer & fmcg.

Email Rachel Lunn and the Evara team. We will reply within one working day with a sector-specific market read for the role you have in mind.

Email Rachel Lunn

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Talk to Evara.

Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.

Email Rachel Lunn