Revenue Advisory in Chester
Sometimes the gap is not a hire, it is a missing layer of leadership and judgement. We do this for SMEs and scale-ups across Chester and the wider North West, with on-the-ground knowledge of the Chester commercial market.
Chester punches above its size for senior commercial talent thanks to MBNA's long-standing UK headquarters (now Lloyds Banking Group), a substantial professional services base, and the proximity of the Daresbury science cluster. The Chester Business Park and the city centre host a meaningful concentration of FinTech, insurance, life sciences and B2B SaaS employers. The University of Chester and Liverpool John Moores supply local graduate flow.
MBNA (Lloyds Banking Group)
FinTech
Anchor commercial employer in Chester, with deep commercial and digital teams.
Bank of America Merrill Lynch (Chester)
FinTech
Major Chester operations and commercial site.
Urenco
Energy and nuclear
Chester-headquartered global nuclear enrichment business.
Iceland Foods
Retail
Headquartered in nearby Deeside, with a substantial commercial team.
Airbus (Broughton)
Aerospace
Anchor industrial commercial employer near Chester.
Bristol-Myers Squibb (Moreton)
Pharma
Major life-sciences commercial site near Chester.
Chester's commercial talent pool is mid-sized but disproportionately senior, with strong FinTech, insurance and life-sciences representation. The city draws on both the Liverpool and North Wales catchments, plus a meaningful share of senior leaders living in Cheshire and commuting into Manchester or Liverpool. Cost of living relative to Manchester is competitive given the higher property values, but the talent advantage is meaningful.
Chester Station gives direct services to Liverpool (45 min), Manchester (60 min) and Crewe. The A55 connects to North Wales and the M53 to Liverpool. Manchester Airport is under an hour by car.
Chester salary benchmarks
| Role | Chester band |
|---|---|
| Fractional CRO (day rate) | £1,500-£2,200 / day |
| Fractional Commercial Director | £1,100-£1,600 / day |
| Board advisor | £800-£1,500 / day |
Bands reflect the Chester market as of 2026. Talk to us for live, role-specific data.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
What you get
Why Evara
Local
On-the-ground in North West. We know the Chester employer base, the talent pools and the comp norms first-hand, not from a database.
Operator-led
Every Evara partner has carried a number. Revenue Advisory engagements are run by people who have built and led commercial functions, not pure intermediaries.
Honest
If a hire is the wrong move for your stage in Chester, we will say so. We would rather lose the fee than place a senior leader into a seat that will not work.
FAQs
MBNA, now part of Lloyds Banking Group, with deep commercial and digital teams in the city. MBNA anchors a meaningful share of mid-level and senior FinTech commercial talent in the Chester market.
Yes, particularly for FinTech, insurance or life sciences-adjacent SaaS. The senior talent concentration and the dual Liverpool-Manchester catchment make Chester a credible commercial base.
FinTech (MBNA, BofA Merrill Lynch), insurance, life sciences (Bristol-Myers Squibb at Moreton), aerospace (Airbus at Broughton) and a growing layer of B2B SaaS.
At mid-level, Chester sits broadly in line with Manchester and slightly above Liverpool. At Director level, comp is competitive thanks to the senior FinTech anchor.
A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.
Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.
Nearby
Chester-based engagements regularly cover the wider commuter belt, including Ellesmere Port, Wrexham, Mold, Northwich, Frodsham.
Related tools
Related Guide chapters
Operator playbooks
Decision guides
Email Rachel Lunn and the Evara team. We will reply within one working day with live market data for the role you have in mind.
Email Rachel Lunn