Consumer & FMCG revenue advisory in Hull
Strategic Revenue Audit and fractional commercial leadership for consumer-brand scale-ups and PE-backed FMCG platforms. On the ground in Hull and across the wider Yorkshire consumer & fmcg cluster.
Hull's commercial base has shifted decisively in the last decade. Siemens Gamesa's wind-turbine manufacturing facility on Alexandra Dock anchored a renewable-energy cluster around the Humber, while the C4DI tech hub in the Fruit Market regeneration zone has nurtured a community of SaaS, GovTech and digital services businesses. Hull's relative isolation means commercial talent tends to be locally rooted and loyal, with strong employer brands able to retain people for long tenures.
Hull's FMCG and consumer commercial market is one of the most senior in the North relative to its size, anchored by Reckitt's global HQ, Cranswick's FTSE 250 food business and Seven Seas within P&G. The combination of global category P&L exposure at Reckitt and named-grocer National Account Director depth at Cranswick gives Hull a uniquely complete senior FMCG commercial talent pool.
Reckitt (Hull global HQ)
Consumer health
Hull-headquartered global consumer health group with one of the largest senior FMCG and category commercial benches in the North.
Smith & Nephew (Hull)
Consumer-adjacent MedTech
Hull-rooted global medical devices business with substantial consumer-channel commercial roles.
Seven Seas (Procter & Gamble, Hull)
Consumer health
Hull-rooted consumer health brand within P&G's global commercial portfolio.
Cranswick
FMCG food
Hull-headquartered FTSE 250 food producer with a substantial National Account Director and category bench.
Arco
Industrial-consumer supply
Hull-headquartered safety and industrial supplies with a national consumer-and-trade commercial team.
FMCG commercial supply is deep in West Yorkshire and Greater Manchester at National Account Manager and Director level. Senior FMCG commercial leadership is concentrated and heavily passive.
FMCG commercial salaries in the North run slightly below SaaS for equivalent seats but include strong long-incentive structures and category P&L exposure.
Hull salary nuance
Hull FMCG commercial salaries run 5-10% below Leeds and Wakefield for equivalent National Account Director and Head of Category seats, but Reckitt- and Cranswick-trained senior commercial leaders command national benchmarks and frequently move into wider UK and international FMCG leadership.
Hull Paragon gives direct services to Leeds (60 min) and Doncaster (45 min). The M62 corridor connects directly to West Yorkshire and Manchester.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. National Account Manager, National Account Director and Sales Director roles in FMCG and consumer brands are a recurring part of our work.
Renewable energy (anchored by Siemens Gamesa), consumer health (Reckitt), MedTech (Smith & Nephew) and a growing SaaS and GovTech cluster around the C4DI hub in the Fruit Market.
For mid and senior management, yes. For Director and CRO roles, most hires are made through relocation, often supported by the cost-of-living differential against Leeds, Manchester or London.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Hull-specific consumer & fmcg market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/hull/consumer-fmcg
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn