SaaS & B2B Software revenue advisory in Hull
Strategic Revenue Audit, fractional CRO and CRO-mentor engagements for SaaS scale-ups pre and post Series A and for PE-backed buy-and-build platforms. On the ground in Hull and across the wider Yorkshire saas & b2b software cluster.
Hull's commercial base has shifted decisively in the last decade. Siemens Gamesa's wind-turbine manufacturing facility on Alexandra Dock anchored a renewable-energy cluster around the Humber, while the C4DI tech hub in the Fruit Market regeneration zone has nurtured a community of SaaS, GovTech and digital services businesses. Hull's relative isolation means commercial talent tends to be locally rooted and loyal, with strong employer brands able to retain people for long tenures.
Hull's SaaS commercial market is small but increasingly senior, anchored by the C4DI tech cluster and a small community of home-grown B2B SaaS scale-ups. Reckitt's in-house digital function and the wider Humber digital-services base give the city more senior commercial-platform supply than its headline SaaS scale-up count suggests.
Sauce
B2B SaaS
Hull-based SaaS scale-up emblematic of the C4DI cluster.
C4DI (Hull tech cluster)
Tech ecosystem
Anchor of the Hull SaaS scale-up community and the natural recruiting funnel for junior commercial talent.
Reckitt Digital
Enterprise SaaS adjacency
Hull-based digital and commercial-platform team within the global FMCG group.
Sewell Group (digital divisions)
Industrial SaaS adjacency
Hull-headquartered diversified group with growing digital commercial roles.
SaaS commercial talent supply at SDR, AE and Customer Success Manager level is now genuinely competitive in Leeds, Manchester and Sheffield, with healthy graduate inflow. Senior SaaS leadership (Sales Director and above) is thinner and most strong candidates are passive, equity-locked and approached on warm referrals. Hybrid working two or three days a week is the dominant pattern for senior SaaS roles in the North; full-remote is more common in pure scale-ups than in PE-backed businesses.
SaaS comp in the North runs broadly 10-20% below London for equivalent seats but the gap closes at CRO and VP level where the market is genuinely national. A typical Series A-Series B Head of Sales in Leeds or Manchester earns £90k-£130k base with OTE £140k-£200k. CRO seats in PE-backed Northern SaaS businesses commonly hit £150k-£200k base with OTE of £250k-£400k plus equity.
Hull salary nuance
Hull SaaS commercial salaries run 10-15% below Leeds for equivalent seats, with senior CRO and VP Sales hires commonly filled with hybrid Leeds- or Manchester-resident leaders rather than purely Hull-based candidates.
Hull Paragon gives direct services to Leeds (60 min) and Doncaster (45 min). The M62 corridor connects directly to West Yorkshire and Manchester.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. We support both pre-Series A scale-ups (often via fractional CRO before a permanent hire) and PE-backed SaaS businesses through retained executive search. Our partners have personally led commercial functions in both stages.
Broadly 10-20% below London at SDR, AE and Director level for equivalent seats. The gap closes materially at VP and CRO level, where the market is national and most candidates compare across regions.
Yes, increasingly so. Hybrid working, the cost-of-living differential and the maturity of the Northern SaaS scene make Leeds and Manchester credible bases for senior London-resident commercial talent. Evara has run multiple successful searches on this model.
Renewable energy (anchored by Siemens Gamesa), consumer health (Reckitt), MedTech (Smith & Nephew) and a growing SaaS and GovTech cluster around the C4DI hub in the Fruit Market.
For mid and senior management, yes. For Director and CRO roles, most hires are made through relocation, often supported by the cost-of-living differential against Leeds, Manchester or London.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Hull-specific saas & b2b software market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/hull/saas
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn