Consumer & FMCG revenue advisory in Leeds
Strategic Revenue Audit and fractional commercial leadership for consumer-brand scale-ups and PE-backed FMCG platforms. On the ground in Leeds and across the wider Yorkshire consumer & fmcg cluster.
Leeds combines a deep professional services base (the second-largest legal and financial centre in the UK) with one of the fastest-growing technology clusters in the North. The city centre and the South Bank regeneration zone host a mix of FinTech, HealthTech, GovTech and B2B SaaS scale-ups, supported by a heavy investor presence around Wellington Place and Park Square. Channel 4's national headquarters and Sky's growing tech presence have lifted the bar for senior commercial talent the city expects to attract and pay for.
Leeds is the buyer-side FMCG capital of the North thanks to Asda's national HQ, with seller-side depth from Arla, Burberry and the wider Bettys & Taylors commercial base. Leeds FMCG commercial supply is the deepest in Yorkshire at Head of Category and National Account Director level.
Asda (National HQ, Leeds)
Grocery retail
Leeds national HQ with one of the largest UK grocery commercial functions and a deep National Account and category leadership bench.
Arla Foods (Stourton, Leeds)
FMCG dairy
Major Leeds-area dairy production and commercial site.
Burberry (Leeds)
Luxury
Substantial Leeds commercial and operations footprint.
Bettys & Taylors of Harrogate (Leeds commercial reach)
FMCG
Harrogate-headquartered with significant Leeds-area commercial supply.
FMCG commercial supply is deep in West Yorkshire and Greater Manchester at National Account Manager and Director level. Senior FMCG commercial leadership is concentrated and heavily passive.
FMCG commercial salaries in the North run slightly below SaaS for equivalent seats but include strong long-incentive structures and category P&L exposure.
Leeds salary nuance
Leeds FMCG commercial salaries are the strongest in Yorkshire for buyer-side roles thanks to the Asda anchor and broadly match the wider West Yorkshire benchmark for seller-side seats.
Leeds City Station gives strong rail links to York (25 min), Manchester (60 min), Sheffield (45 min) and Harrogate (30 min), making it a viable HQ for a regional team.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. National Account Manager, National Account Director and Sales Director roles in FMCG and consumer brands are a recurring part of our work.
A typical Sales Director search in Leeds runs 8 to 10 weeks from kick-off to offer accepted. Senior commercial talent in the Leeds market is largely passive and the best people are usually approached, not advertised to.
A Sales Director in Leeds typically earns £120k-£170k base with on-target earnings of £200k-£280k, depending on sector and deal size. FinTech and SaaS sit at the top of that range.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Leeds-specific consumer & fmcg market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/leeds/consumer-fmcg
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn