Media & MarTech revenue advisory in Leeds
Strategic Revenue Audit and fractional commercial leadership for AdTech and MarTech scale-ups. On the ground in Leeds and across the wider Yorkshire media & martech cluster.
Leeds combines a deep professional services base (the second-largest legal and financial centre in the UK) with one of the fastest-growing technology clusters in the North. The city centre and the South Bank regeneration zone host a mix of FinTech, HealthTech, GovTech and B2B SaaS scale-ups, supported by a heavy investor presence around Wellington Place and Park Square. Channel 4's national headquarters and Sky's growing tech presence have lifted the bar for senior commercial talent the city expects to attract and pay for.
Channel 4's Leeds national HQ has lifted the bar for Yorkshire media commercial talent, and the wider Leeds Sky Betting / Jet2 marketing-tech adjacency gives the city a credible commercial bench for AdTech, MarTech and broadcast-adjacent SaaS. Leeds media commercial supply is meaningfully smaller than Salford's but increasingly senior.
Channel 4 (National HQ)
Media
National HQ relocated to Leeds, anchoring senior media commercial roles.
Sky Betting & Gaming (Flutter)
Tech / Media-adjacent
Major Leeds tech employer with marketing-tech adjacency.
True North
Production
Leeds-headquartered indie production employer.
Media and MarTech commercial supply is concentrated around Salford, Manchester and Leeds. Senior AdTech and broadcast commercial leadership is heavily passive and tends to be approached on warm referrals.
Media and MarTech commercial salaries broadly track SaaS for equivalent seats, with broadcast and major-platform partnerships roles attracting a mild premium.
Leeds salary nuance
Leeds media and MarTech commercial salaries run 5-10% below Salford at Director level, with Channel 4-trained senior leaders commanding the regional benchmark when moving into broader Yorkshire commercial roles.
Leeds City Station gives strong rail links to York (25 min), Manchester (60 min), Sheffield (45 min) and Harrogate (30 min), making it a viable HQ for a regional team.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. Senior commercial leaders for AdTech, MarTech and broadcast-tech businesses are a recurring part of our work, particularly across Salford, Manchester and Leeds.
A typical Sales Director search in Leeds runs 8 to 10 weeks from kick-off to offer accepted. Senior commercial talent in the Leeds market is largely passive and the best people are usually approached, not advertised to.
A Sales Director in Leeds typically earns £120k-£170k base with on-target earnings of £200k-£280k, depending on sector and deal size. FinTech and SaaS sit at the top of that range.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Leeds-specific media & martech market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/leeds/media-martech
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn