Revenue Advisory in Liverpool
Sometimes the gap is not a hire, it is a missing layer of leadership and judgement. We do this for SMEs and scale-ups across Liverpool and the wider North West, with on-the-ground knowledge of the Liverpool commercial market.
Liverpool's commercial profile combines a long-standing maritime and logistics economy (the Port of Liverpool and Liverpool2 deep-water terminal) with a fast-growing digital, gaming and life-sciences cluster around the Knowledge Quarter, Baltic Triangle and Paddington Village. The University of Liverpool and Liverpool John Moores together produce one of the largest STEM and commercial graduate flows in the North West, supporting a healthy pipeline of junior commercial talent.
Unilever
FMCG
Major Port Sunlight site near Liverpool, anchor of regional FMCG commercial talent.
Sony Interactive Entertainment
Gaming
Liverpool-based studio and commercial team.
AstraZeneca (Speke)
Pharma
Major Liverpool pharma manufacturing and commercial site.
The Very Group
E-commerce
Liverpool-headquartered e-commerce group with deep commercial bench.
Princes Group
FMCG
Liverpool-headquartered international food group.
Maersk / Peel Ports
Logistics
Anchors of the maritime and logistics commercial economy.
Liverpool's commercial talent pool is mid-sized but specialised, with strong representation in FMCG, e-commerce, life sciences and gaming. SaaS and GTM Engineering supply is healthier than five years ago thanks to the Baltic Triangle scale-ups but still smaller than Manchester. The cost of living relative to Manchester is meaningfully lower, which supports senior relocation. Hybrid working is normal and full-remote more common than in Manchester.
Liverpool Lime Street gives direct services to Manchester (35 min), Chester (45 min) and London (2hr 15). The Mersey ferry and Merseyrail give strong intra-region coverage. Liverpool John Lennon Airport supports national reach.
Liverpool salary benchmarks
| Role | Liverpool band |
|---|---|
| Fractional CRO (day rate) | £1,500-£2,200 / day |
| Fractional Commercial Director | £1,100-£1,600 / day |
| Board advisor | £800-£1,500 / day |
Bands reflect the Liverpool market as of 2026. Talk to us for live, role-specific data.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
What you get
Why Evara
Local
On-the-ground in North West. We know the Liverpool employer base, the talent pools and the comp norms first-hand, not from a database.
Operator-led
Every Evara partner has carried a number. Revenue Advisory engagements are run by people who have built and led commercial functions, not pure intermediaries.
Honest
If a hire is the wrong move for your stage in Liverpool, we will say so. We would rather lose the fee than place a senior leader into a seat that will not work.
FAQs
FMCG (anchored by Unilever and Princes), pharma and life sciences (AstraZeneca at Speke), e-commerce (The Very Group), gaming (Sony), and a fast-growing SaaS and digital cluster around the Baltic Triangle.
Yes. Senior SaaS supply is smaller than Manchester but real, and Liverpool's cost-of-living advantage often makes it easier to attract relocating Director and CRO talent.
An Account Executive in Liverpool typically earns £52k-£78k base with OTE of £95k-£145k. SaaS sits toward the upper end of that range, FMCG and industrial commercial roles toward the lower end.
Roughly 8-12% below Manchester at SDR and AE level, narrowing to 3-5% at Director and above. The cost of living advantage typically offsets the gap for relocating candidates.
A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.
Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.
Nearby
Liverpool-based engagements regularly cover the wider commuter belt, including Birkenhead, Bootle, St Helens, Wirral, Widnes, Runcorn.
Related tools
Related Guide chapters
Operator playbooks
Decision guides
Email Rachel Lunn and the Evara team. We will reply within one working day with live market data for the role you have in mind.
Email Rachel Lunn