FinTech & Financial Services revenue advisory in Liverpool
Strategic Revenue Audit and fractional CRO support for FinTech and InsurTech scale-ups, including investor-readiness work pre-Series B / PE. On the ground in Liverpool and across the wider North West fintech & financial services cluster.
Liverpool's commercial profile combines a long-standing maritime and logistics economy (the Port of Liverpool and Liverpool2 deep-water terminal) with a fast-growing digital, gaming and life-sciences cluster around the Knowledge Quarter, Baltic Triangle and Paddington Village. The University of Liverpool and Liverpool John Moores together produce one of the largest STEM and commercial graduate flows in the North West, supporting a healthy pipeline of junior commercial talent.
Liverpool's FinTech and financial services commercial market is anchored by Bibby Financial Services — one of the largest privately-held commercial-finance groups in Europe — alongside a strong wider insurance broking base (Marsh, JM Glendinning). Senior FinTech commercial supply in Liverpool is smaller than Manchester but distinctly specialist, with commercial-finance and broking profiles concentrating here.
Bibby Financial Services
Commercial finance
Liverpool-headquartered global commercial-finance group and the largest single FinTech-adjacent commercial employer in the city.
Marsh (Liverpool)
Insurance broking
Substantial Liverpool commercial team for the global broker.
JM Glendinning Group
Insurance broking
Acquisitive Northern broker with a Liverpool commercial footprint.
Together Money (Cheadle, Liverpool reach)
Specialist lending
North West specialist lender with Liverpool-area commercial roles.
FinTech and financial services commercial supply is one of the deepest in the Northern professional market. Leeds in particular has a large pool of mid-career commercial leaders with regulated-sector experience. Senior leadership talent is heavily passive and embedded in long equity packages, especially in PE and VC-backed FinTech.
FinTech commercial salaries in the North run close to or above mainstream SaaS for equivalent seats. A FinTech CCO in Leeds or Manchester typically earns £130k-£190k base with OTE of £200k-£320k plus equity. Insurance commercial salaries in York and Leeds run slightly below FinTech for equivalent seniority.
Liverpool salary nuance
Liverpool FinTech commercial salaries run 5-10% below Manchester at Director level for mainstream FinTech seats but match the regional benchmark for commercial-finance and broking specialisms where Bibby and the wider Mersey broking base set the floor.
Liverpool Lime Street gives direct services to Manchester (35 min), Chester (45 min) and London (2hr 15). The Mersey ferry and Merseyrail give strong intra-region coverage. Liverpool John Lennon Airport supports national reach.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. Our partners have placed senior commercial leaders into FCA-regulated FinTech, payments, lending and wealth-tech businesses. Regulator-friendly hiring profiles are a standard part of our brief design.
Leeds is the largest single FinTech commercial market in the North, followed by Manchester. York is the natural home for senior insurance commercial talent.
FMCG (anchored by Unilever and Princes), pharma and life sciences (AstraZeneca at Speke), e-commerce (The Very Group), gaming (Sony), and a fast-growing SaaS and digital cluster around the Baltic Triangle.
Yes. Senior SaaS supply is smaller than Manchester but real, and Liverpool's cost-of-living advantage often makes it easier to attract relocating Director and CRO talent.
Email Rachel Lunn and the team. We will reply within one working day with a Liverpool-specific fintech & financial services market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/liverpool/fintech
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn