Logistics & Supply Chain revenue advisory in Liverpool
Strategic Revenue Audit and fractional CRO support for PE-backed logistics platforms and supply-chain SaaS scale-ups. On the ground in Liverpool and across the wider North West logistics & supply chain cluster.
Liverpool's commercial profile combines a long-standing maritime and logistics economy (the Port of Liverpool and Liverpool2 deep-water terminal) with a fast-growing digital, gaming and life-sciences cluster around the Knowledge Quarter, Baltic Triangle and Paddington Village. The University of Liverpool and Liverpool John Moores together produce one of the largest STEM and commercial graduate flows in the North West, supporting a healthy pipeline of junior commercial talent.
Liverpool's logistics commercial market is anchored by the Port of Liverpool (Peel Ports) and a strong wider distribution base feeding into the M62. Senior commercial supply is smaller than Warrington but distinctive — port-, freight-forwarding- and shipping-line commercial profiles concentrate here.
Peel Ports (Port of Liverpool)
Ports and logistics
Anchor of the Liverpool / Mersey logistics commercial base.
Princes Group
FMCG supply chain
Liverpool-headquartered FMCG with major supply-chain commercial function.
Maritime Transport
Logistics
Major UK road-haulage employer with Liverpool / North West footprint.
Logistics commercial supply is healthy across the M62 corridor at SDR, AE and KAM level. Senior commercial leadership is more concentrated and most strong candidates are passive and embedded in long equity packages, particularly in PE-backed 3PL groups.
Logistics commercial salaries in the North run broadly in line with industrial manufacturing for equivalent seats. Supply-chain SaaS roles attract a mild premium where the buyer-side profile is enterprise.
Liverpool salary nuance
Liverpool logistics commercial salaries run 5-10% below Warrington at Director level for 3PL seats but pull above for genuinely port- and shipping-fluent commercial leaders.
Liverpool Lime Street gives direct services to Manchester (35 min), Chester (45 min) and London (2hr 15). The Mersey ferry and Merseyrail give strong intra-region coverage. Liverpool John Lennon Airport supports national reach.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. We work both sides of the market and understand how 3PL operators buy supply-chain SaaS, which materially shapes the commercial profile required on both sides.
FMCG (anchored by Unilever and Princes), pharma and life sciences (AstraZeneca at Speke), e-commerce (The Very Group), gaming (Sony), and a fast-growing SaaS and digital cluster around the Baltic Triangle.
Yes. Senior SaaS supply is smaller than Manchester but real, and Liverpool's cost-of-living advantage often makes it easier to attract relocating Director and CRO talent.
Email Rachel Lunn and the team. We will reply within one working day with a Liverpool-specific logistics & supply chain market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/liverpool/logistics
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn