Consumer & FMCG revenue advisory in Manchester
Strategic Revenue Audit and fractional commercial leadership for consumer-brand scale-ups and PE-backed FMCG platforms. On the ground in Manchester and across the wider North West consumer & fmcg cluster.
Manchester is the dominant commercial centre in the North of England. The MediaCityUK campus in Salford anchors a national broadcast and digital media cluster. NOMA, Spinningfields and the Northern Quarter host a deep concentration of FinTech, B2B SaaS, MarTech and AdTech employers. The University of Manchester, Manchester Metropolitan and Salford produce one of the largest STEM and commercial graduate flows in the UK. Senior talent supply is national, with the city pulling regularly from London, Leeds, Birmingham and beyond.
Manchester is the largest FMCG and consumer commercial market in the North West, anchored by Co-op Group's national HQ, PZ Cussons' global consumer business, the wider Boohoo and JD Sports D2C and retail bench, and a deep Salford / Trafford FMCG manufacturing belt. National Account Director and Head of Category supply in Manchester is genuinely competitive at scale.
Co-op Group (Manchester HQ)
Grocery and convenience retail
Manchester HQ with one of the largest commercial and category functions in the North.
PZ Cussons (Manchester HQ)
Consumer goods
Manchester-headquartered global consumer business.
Boohoo Group (Manchester HQ)
D2C consumer
Manchester-headquartered global D2C fashion group.
JD Sports (Bury, Manchester commute)
Sports retail
Bury-headquartered listed retail group with substantial Manchester-area commercial roles.
FMCG commercial supply is deep in West Yorkshire and Greater Manchester at National Account Manager and Director level. Senior FMCG commercial leadership is concentrated and heavily passive.
FMCG commercial salaries in the North run slightly below SaaS for equivalent seats but include strong long-incentive structures and category P&L exposure.
Manchester salary nuance
Manchester FMCG commercial salaries match Leeds and Wakefield for equivalent seats and pull above for D2C and digital-commerce commercial roles where the Boohoo and PrettyLittleThing alumni networks set the local floor.
Manchester Piccadilly and Victoria provide direct national rail. The Metrolink tram network connects MediaCityUK, Spinningfields, the Northern Quarter and Trafford. Manchester Airport gives the city national and international reach unique among UK regions.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. National Account Manager, National Account Director and Sales Director roles in FMCG and consumer brands are a recurring part of our work.
A typical Sales Director search in Manchester runs 8 to 12 weeks. The market is competitive, the best candidates are passive, and counter-offers from current employers are common, which lengthens the close phase.
A Sales Director in Manchester typically earns £130k-£185k base with on-target earnings of £220k-£310k. FinTech, MarTech and PE-backed SaaS sit at the top of the range.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Manchester-specific consumer & fmcg market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/manchester/consumer-fmcg
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn