Industrial Tech & IIoT revenue advisory in Manchester
Strategic Revenue Audit and fractional CRO support for industrial-tech scale-ups professionalising their commercial function. On the ground in Manchester and across the wider North West industrial tech & iiot cluster.
Manchester is the dominant commercial centre in the North of England. The MediaCityUK campus in Salford anchors a national broadcast and digital media cluster. NOMA, Spinningfields and the Northern Quarter host a deep concentration of FinTech, B2B SaaS, MarTech and AdTech employers. The University of Manchester, Manchester Metropolitan and Salford produce one of the largest STEM and commercial graduate flows in the UK. Senior talent supply is national, with the city pulling regularly from London, Leeds, Birmingham and beyond.
Manchester is the largest industrial-tech commercial market in the North West and the dominant commercial base for industrial-software vendors serving the M62 manufacturing belt. Peak, Hark and Siemens together anchor a hybrid industrial / SaaS commercial talent pool that is materially deeper than Sheffield's at scale.
Peak
AI / Decision intelligence
Manchester-headquartered AI scale-up with strong industrial use cases.
Hark
Industrial SaaS
Salford / Manchester industrial-data SaaS scale-up.
Siemens (Manchester offices)
Industrial automation / IIoT
Manchester commercial base for Siemens' UK industrial-tech business.
Industrial-tech commercial supply is small but unusually high quality, drawing on hybrid backgrounds that combine industrial-sector tenure with SaaS GTM experience. Most senior candidates are passive and approached on warm referrals.
Industrial-tech commercial salaries broadly track SaaS for equivalent seats, with a mild premium where the role explicitly requires industrial-sector fluency.
Manchester salary nuance
Manchester industrial-tech salaries match Manchester SaaS for equivalent seats. Hybrid industrial / SaaS commercial leaders are the scarcest profile and command a 5-15% premium over generic SaaS equivalents.
Manchester Piccadilly and Victoria provide direct national rail. The Metrolink tram network connects MediaCityUK, Spinningfields, the Northern Quarter and Trafford. Manchester Airport gives the city national and international reach unique among UK regions.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Industrial software, IIoT, MES, predictive maintenance and digital-manufacturing platforms — anything that sells software or a software-enabled service into a manufacturing or process-industries buyer.
A typical Sales Director search in Manchester runs 8 to 12 weeks. The market is competitive, the best candidates are passive, and counter-offers from current employers are common, which lengthens the close phase.
A Sales Director in Manchester typically earns £130k-£185k base with on-target earnings of £220k-£310k. FinTech, MarTech and PE-backed SaaS sit at the top of the range.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Manchester-specific industrial tech & iiot market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/manchester/industrial-tech
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn