Media & MarTech revenue advisory in Manchester
Strategic Revenue Audit and fractional commercial leadership for AdTech and MarTech scale-ups. On the ground in Manchester and across the wider North West media & martech cluster.
Manchester is the dominant commercial centre in the North of England. The MediaCityUK campus in Salford anchors a national broadcast and digital media cluster. NOMA, Spinningfields and the Northern Quarter host a deep concentration of FinTech, B2B SaaS, MarTech and AdTech employers. The University of Manchester, Manchester Metropolitan and Salford produce one of the largest STEM and commercial graduate flows in the UK. Senior talent supply is national, with the city pulling regularly from London, Leeds, Birmingham and beyond.
Manchester's media and MarTech commercial market is the largest in the North outside Salford's MediaCityUK, with Reach plc, Auto Trader's MarTech adjacency, Mediaocean and a deep agency bench (Wavemaker, McCann) creating a genuinely competitive senior commercial talent pool. Manchester and Salford operate as a single media labour market for senior seats.
Reach plc (Manchester)
Media
Major Manchester-area commercial base for the listed national and regional newspaper group.
Auto Trader (MarTech adjacency)
Marketplace / MarTech
Manchester-headquartered FTSE 100 marketplace with a substantial enterprise MarTech commercial bench.
Mediaocean (Manchester)
AdTech
Manchester-area commercial team for the global advertising-technology business.
Wavemaker (Manchester)
MarTech / Media planning
Major Manchester commercial team for the global media-planning agency.
Media and MarTech commercial supply is concentrated around Salford, Manchester and Leeds. Senior AdTech and broadcast commercial leadership is heavily passive and tends to be approached on warm referrals.
Media and MarTech commercial salaries broadly track SaaS for equivalent seats, with broadcast and major-platform partnerships roles attracting a mild premium.
Manchester salary nuance
Manchester media and MarTech commercial salaries match Salford for equivalent seats and pull above for enterprise MarTech and AdTech roles where Auto Trader and the wider Manchester scale-up community set the local floor.
Manchester Piccadilly and Victoria provide direct national rail. The Metrolink tram network connects MediaCityUK, Spinningfields, the Northern Quarter and Trafford. Manchester Airport gives the city national and international reach unique among UK regions.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. Senior commercial leaders for AdTech, MarTech and broadcast-tech businesses are a recurring part of our work, particularly across Salford, Manchester and Leeds.
A typical Sales Director search in Manchester runs 8 to 12 weeks. The market is competitive, the best candidates are passive, and counter-offers from current employers are common, which lengthens the close phase.
A Sales Director in Manchester typically earns £130k-£185k base with on-target earnings of £220k-£310k. FinTech, MarTech and PE-backed SaaS sit at the top of the range.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Manchester-specific media & martech market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/manchester/media-martech
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn