Revenue Advisory in Salford
Sometimes the gap is not a hire, it is a missing layer of leadership and judgement. We do this for SMEs and scale-ups across Salford and the wider North West, with on-the-ground knowledge of the Salford commercial market.
Salford's commercial profile has been transformed by MediaCityUK, the BBC's relocation, and the subsequent build-out of one of the largest broadcast and digital media clusters in Europe. The University of Salford, Salford Quays and the wider Greater Manchester catchment together support a deep concentration of commercial, partnerships and AdTech talent. Salford's regeneration around the Quays and Chapel Street has anchored a growing community of B2B SaaS and creative-industries employers.
BBC (MediaCityUK)
Media
Anchor of the Salford media and broadcast cluster, with deep commercial and partnerships functions.
ITV (MediaCityUK)
Media
Major broadcast and commercial employer at MediaCityUK.
dock10
Broadcast tech
Salford-based broadcast post-production with commercial and partnerships teams.
Talk Talk Group (Salford Quays)
Telco
Major commercial and operations base.
Kellogg's UK (Salford Quays)
FMCG
Major Salford commercial team.
University of Salford
Education
Anchor of the local talent pool and a substantial procurement and partnerships function.
Salford's commercial talent pool is unusually deep in media, AdTech and partnerships thanks to the BBC and ITV anchors. SDR, AE and mid-level supply for B2B SaaS is healthy and overlaps fully with central Manchester. For senior commercial leaders, the wider Greater Manchester catchment applies and most candidates compare offers across both Salford and Manchester city centre.
Salford Central, MediaCityUK tram and the wider Metrolink network give 10-minute access from central Manchester. The M60 and M602 connect directly to the wider Greater Manchester network.
Salford salary benchmarks
| Role | Salford band |
|---|---|
| Fractional CRO (day rate) | £1,500-£2,200 / day |
| Fractional Commercial Director | £1,100-£1,600 / day |
| Board advisor | £800-£1,500 / day |
Bands reflect the Salford market as of 2026. Talk to us for live, role-specific data.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
What you get
Why Evara
Local
On-the-ground in North West. We know the Salford employer base, the talent pools and the comp norms first-hand, not from a database.
Operator-led
Every Evara partner has carried a number. Revenue Advisory engagements are run by people who have built and led commercial functions, not pure intermediaries.
Honest
If a hire is the wrong move for your stage in Salford, we will say so. We would rather lose the fee than place a senior leader into a seat that will not work.
FAQs
Salford's media and broadcast anchor (BBC, ITV at MediaCityUK) gives the city a uniquely deep AdTech, partnerships and creative-commercial talent pool. For B2B SaaS and FinTech, Salford and Manchester operate as one talent market.
Yes. The MediaCityUK and Salford Quays campuses offer modern commercial space, and the talent catchment is fully integrated with central Manchester via the Metrolink.
Broadly in line with central Manchester for equivalent commercial seats. Media and AdTech roles can sit slightly above thanks to the BBC and ITV anchor pull.
Across Greater Manchester: Sale, Altrincham, Worsley, Eccles, Monton and the city centre. The Metrolink network makes most parts of the conurbation viable.
A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.
Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.
Nearby
Salford-based engagements regularly cover the wider commuter belt, including Eccles, Worsley, Monton, Swinton, Walkden.
Related tools
Related Guide chapters
Operator playbooks
Decision guides
Email Rachel Lunn and the Evara team. We will reply within one working day with live market data for the role you have in mind.
Email Rachel Lunn