Media & MarTech revenue advisory in Salford
Strategic Revenue Audit and fractional commercial leadership for AdTech and MarTech scale-ups. On the ground in Salford and across the wider North West media & martech cluster.
Salford's commercial profile has been transformed by MediaCityUK, the BBC's relocation, and the subsequent build-out of one of the largest broadcast and digital media clusters in Europe. The University of Salford, Salford Quays and the wider Greater Manchester catchment together support a deep concentration of commercial, partnerships and AdTech talent. Salford's regeneration around the Quays and Chapel Street has anchored a growing community of B2B SaaS and creative-industries employers.
Salford is the gravity centre of the North's media and broadcast commercial market thanks to MediaCityUK. The combination of BBC, ITV, dock10, Ericsson Broadcast Services and a wider Bruntwood SciTech-anchored MarTech tenant base makes the cluster genuinely unique outside London.
BBC (MediaCityUK)
Media / Broadcast
Anchor of the Salford media cluster.
ITV (MediaCityUK)
Media
Major broadcast and commercial employer at MediaCityUK.
dock10
Broadcast tech
Salford-based broadcast post-production.
Ericsson Broadcast Services (MediaCity)
Broadcast tech
MediaCityUK presence for the broadcast services business.
Media and MarTech commercial supply is concentrated around Salford, Manchester and Leeds. Senior AdTech and broadcast commercial leadership is heavily passive and tends to be approached on warm referrals.
Media and MarTech commercial salaries broadly track SaaS for equivalent seats, with broadcast and major-platform partnerships roles attracting a mild premium.
Salford salary nuance
Salford media and MarTech commercial salaries match Manchester at AE and Director level, with broadcast-tech and major-platform partnerships roles attracting a 10-15% premium driven by national reference-customer concentration.
Salford Central, MediaCityUK tram and the wider Metrolink network give 10-minute access from central Manchester. The M60 and M602 connect directly to the wider Greater Manchester network.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. Senior commercial leaders for AdTech, MarTech and broadcast-tech businesses are a recurring part of our work, particularly across Salford, Manchester and Leeds.
Salford's media and broadcast anchor (BBC, ITV at MediaCityUK) gives the city a uniquely deep AdTech, partnerships and creative-commercial talent pool. For B2B SaaS and FinTech, Salford and Manchester operate as one talent market.
Yes. The MediaCityUK and Salford Quays campuses offer modern commercial space, and the talent catchment is fully integrated with central Manchester via the Metrolink.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Salford-specific media & martech market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/salford/media-martech
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn