Revenue Advisory for Consumer & FMCG
Strategic Revenue Audit and fractional commercial leadership for consumer-brand scale-ups and PE-backed FMCG platforms.
FMCG and consumer is one of the most concentrated commercial markets in the North, anchored by major Yorkshire and North West manufacturers and the depth of the UK retail buying base. From food and drink in West Yorkshire and East Lancashire to global consumer health in Hull, this is a serious commercial market with mature commercial functions.
FMCG commercial roles combine national-account management, category leadership and increasingly D2C GTM. Evara's partners have placed senior commercial leaders into food and drink, consumer health and consumer-brand businesses across the North.
FMCG commercial salaries in the North run slightly below SaaS for equivalent seats but include strong long-incentive structures and category P&L exposure.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
Locations
FAQs
Yes. National Account Manager, National Account Director and Sales Director roles in FMCG and consumer brands are a recurring part of our work.
A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.
Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.
Email Rachel Lunn and the team. We will reply within one working day with a sector-specific market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/sectors/consumer-fmcg
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn