Revenue Advisory for Industrial Tech & IIoT
Strategic Revenue Audit and fractional CRO support for industrial-tech scale-ups professionalising their commercial function.
Industrial tech is the fastest-growing GTM segment in the Northern manufacturing economy. As Northern manufacturers digitise, a serious community of industrial-software, IIoT, MES and predictive-maintenance vendors has emerged to serve them, often with founders who came out of the local manufacturing base. This is a commercially distinctive market and increasingly a strong fit for Evara's hybrid industrial / SaaS commercial network.
Industrial tech sits at the intersection of two of Evara's deepest specialisms: manufacturing and B2B SaaS. The successful commercial hires here understand industrial buyer behaviour, plant-level economics and SaaS sales cycles in a single profile. We have been placing into this market since the early days of the cluster.
Industrial-tech commercial salaries broadly track SaaS for equivalent seats, with a mild premium where the role explicitly requires industrial-sector fluency.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
Locations
FAQs
Industrial software, IIoT, MES, predictive maintenance and digital-manufacturing platforms — anything that sells software or a software-enabled service into a manufacturing or process-industries buyer.
A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.
Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.
Email Rachel Lunn and the team. We will reply within one working day with a sector-specific market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/sectors/industrial-tech
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn