Revenue Advisory for Logistics & Supply Chain
Strategic Revenue Audit and fractional CRO support for PE-backed logistics platforms and supply-chain SaaS scale-ups.
The North of England is the logistics and distribution centre of the UK. The M62 and M6 corridors host Europe's densest concentration of distribution, fulfilment and 3PL operations, alongside a fast-growing community of supply-chain SaaS and visibility-platform vendors serving them. This is a substantial and under-served commercial market.
Logistics commercial sales blends operational fluency with capital-services contracting. Evara's partners have placed senior commercial leaders into 3PL, fulfilment and supply-chain SaaS businesses across the M62 corridor and understand the operational reality these commercial leaders sell against.
Logistics commercial salaries in the North run broadly in line with industrial manufacturing for equivalent seats. Supply-chain SaaS roles attract a mild premium where the buyer-side profile is enterprise.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
Locations
FAQs
Yes. We work both sides of the market and understand how 3PL operators buy supply-chain SaaS, which materially shapes the commercial profile required on both sides.
A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.
Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.
Email Rachel Lunn and the team. We will reply within one working day with a sector-specific market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/sectors/logistics
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn