Revenue Advisory for Manufacturing
Strategic Revenue Audit and fractional CRO support for industrial scale-ups, PE-backed industrial groups and family-owned manufacturers professionalising their commercial function ahead of an investment, exit or generational transition.
Manufacturing is the single largest industrial sector in the North of England and the deepest part of Evara's commercial network. From aerospace tier-ones in East Lancashire and the AMRC-anchored advanced-manufacturing cluster in Sheffield, to precision engineering in Huddersfield and the global automotive supply base spanning the M62 corridor, the North hosts more genuinely strategic industrial employers than any other UK region outside the South East.
Industrial sales is a specialism. Strong commercial leaders here understand engineering economics, multi-year capital sales cycles, frame contracts, OEM channel structures and the difference between selling a stock SKU and selling into an Airbus or Jaguar Land Rover supply programme. Evara's partners have placed and built commercial teams in aerospace, advanced manufacturing, industrial automation, industrial software and tier-one automotive supply. We hire technical-sales DNA, not transferable SaaS BDRs.
Industrial commercial salaries in the North sit slightly below SaaS for equivalent seniority but pull above on global KAM, aerospace and capital-equipment seats where the deal sizes and commercial complexity justify it. A typical Sales Director in a £30m-£200m industrial manufacturer earns £100k-£150k base with OTE of £160k-£230k, with global aerospace and automotive primes at the upper end. Fractional CRO day rates for industrial scale-ups run £1,500-£2,200.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
Locations
FAQs
Industrial sales hires across aerospace, advanced manufacturing, automotive supply, precision engineering, industrial software and IIoT. Roles range from sales engineers and KAMs through to Sales Director, Commercial Director and Chief Commercial Officer, plus fractional CRO support for PE-backed industrial scale-ups.
Industrial sales cycles, capital-equipment economics, OEM and aftermarket channel structures, and global KAM relationships are not transferable from generic SaaS or consumer recruitment. A wrong industrial Sales Director hire costs significantly more in lost programme work and damaged customer relationships than a wrong SaaS hire. Evara's partners have placed in this market for over a decade.
East Lancashire (Burnley, Blackburn, Preston) for aerospace and broad manufacturing, Sheffield and Huddersfield for advanced manufacturing and precision engineering, and Hull for MedTech, renewables and consumer-health manufacturing. Each cluster has a different talent profile and Evara recruits accordingly.
Yes. We frequently support European, North American and APAC industrial OEMs and tier-ones building or refreshing their UK commercial leadership. The brief usually combines retained executive search with a Strategic Revenue Audit to set the operating model before the hire.
A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.
Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.
Email Rachel Lunn and the team. We will reply within one working day with a sector-specific market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/sectors/manufacturing
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn