Revenue Advisory for Media & MarTech
Strategic Revenue Audit and fractional commercial leadership for AdTech and MarTech scale-ups.
Salford's MediaCityUK and the wider Greater Manchester media cluster, alongside Channel 4's Leeds national HQ, give the North of England a uniquely deep media, broadcast and AdTech commercial base. This is the youngest of the North's major commercial sectors but one of the fastest growing.
Media and MarTech commercial roles combine enterprise software GTM with deep partnerships and creative-industries fluency. Evara's partners have placed senior commercial leaders into AdTech, MarTech and broadcast-tech businesses across the North.
Media and MarTech commercial salaries broadly track SaaS for equivalent seats, with broadcast and major-platform partnerships roles attracting a mild premium.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
Locations
FAQs
Yes. Senior commercial leaders for AdTech, MarTech and broadcast-tech businesses are a recurring part of our work, particularly across Salford, Manchester and Leeds.
A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.
Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.
Email Rachel Lunn and the team. We will reply within one working day with a sector-specific market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/sectors/media-martech
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn