Revenue Advisory for SaaS & B2B Software
Strategic Revenue Audit, fractional CRO and CRO-mentor engagements for SaaS scale-ups pre and post Series A and for PE-backed buy-and-build platforms.
B2B SaaS is now the dominant scale-up engine of the Northern commercial economy. Leeds, Manchester, Sheffield, Liverpool and York between them host hundreds of post-Series A software businesses across vertical SaaS (HealthTech, EdTech, LegalTech, GovTech), horizontal B2B (CRM, MarTech, Data, FinOps) and increasingly PLG-led products with enterprise upgrades. The depth of the SaaS commercial talent pool here has grown materially since 2018 and now rivals any UK region outside London.
Most SaaS commercial hires in the North are still made via a London-headquartered search firm with a junior consultant on the file. Evara's partners are operators who have led commercial functions in B2B SaaS personally, including post-Series A scale, expansion to North America, and PE-backed buy-and-build. We bring an operator's view of what good looks like at every stage, not a generic competency framework.
SaaS comp in the North runs broadly 10-20% below London for equivalent seats but the gap closes at CRO and VP level where the market is genuinely national. A typical Series A-Series B Head of Sales in Leeds or Manchester earns £90k-£130k base with OTE £140k-£200k. CRO seats in PE-backed Northern SaaS businesses commonly hit £150k-£200k base with OTE of £250k-£400k plus equity.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
Locations
FAQs
Yes. We support both pre-Series A scale-ups (often via fractional CRO before a permanent hire) and PE-backed SaaS businesses through retained executive search. Our partners have personally led commercial functions in both stages.
Broadly 10-20% below London at SDR, AE and Director level for equivalent seats. The gap closes materially at VP and CRO level, where the market is national and most candidates compare across regions.
Yes, increasingly so. Hybrid working, the cost-of-living differential and the maturity of the Northern SaaS scene make Leeds and Manchester credible bases for senior London-resident commercial talent. Evara has run multiple successful searches on this model.
A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.
Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.
Email Rachel Lunn and the team. We will reply within one working day with a sector-specific market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/sectors/saas
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn