Revenue Advisory in Sheffield
Sometimes the gap is not a hire, it is a missing layer of leadership and judgement. We do this for SMEs and scale-ups across Sheffield and the wider Yorkshire, with on-the-ground knowledge of the Sheffield commercial market.
Sheffield's commercial profile is unusually balanced. The Advanced Manufacturing Research Centre (AMRC) at the University of Sheffield has anchored a serious industrial-tech cluster, while the city centre and Kelham Island host a growing community of B2B SaaS, EdTech and digital agencies. The University of Sheffield and Sheffield Hallam together produce one of the largest STEM graduate pools in the North, which keeps junior commercial and technical talent supply healthy.
WANdisco
Data tech
Sheffield-rooted data infrastructure business with a senior commercial team.
Tribepad
HR Tech
Sheffield SaaS scale-up serving large enterprise recruitment.
Twinkl
EdTech
Sheffield-headquartered global EdTech with a substantial commercial function.
AMRC (University of Sheffield)
Industrial R&D
Anchor of the city's advanced-manufacturing cluster, drawing in industrial tech vendors.
Sumo Digital
Games
Major games studio with adjacent commercial and partnership roles.
Plusnet
Telco
Sheffield-based consumer ISP, source of commercial and operations talent.
Sheffield punches above its weight on entry and mid-level commercial talent thanks to the dual-university graduate pipeline and the EdTech and SaaS scale-ups absorbing it. Director-level supply is thinner: many senior leaders commute in from Leeds, Manchester or Nottingham, or work hybrid on a London comp package. Comp expectations sit slightly below Leeds for equivalent seats but the gap closes quickly above Head-of-Sales level.
Strong rail links to Leeds (45 min), Manchester (60 min), Doncaster (25 min) and London (2hr direct). The Supertram links Meadowhall and the AMRC for site-based revenue roles.
Sheffield salary benchmarks
| Role | Sheffield band |
|---|---|
| Fractional CRO (day rate) | £1,500-£2,200 / day |
| Fractional Commercial Director | £1,100-£1,600 / day |
| Board advisor | £800-£1,500 / day |
Bands reflect the Sheffield market as of 2026. Talk to us for live, role-specific data.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
What you get
Why Evara
Local
On-the-ground in Yorkshire. We know the Sheffield employer base, the talent pools and the comp norms first-hand, not from a database.
Operator-led
Every Evara partner has carried a number. Revenue Advisory engagements are run by people who have built and led commercial functions, not pure intermediaries.
Honest
If a hire is the wrong move for your stage in Sheffield, we will say so. We would rather lose the fee than place a senior leader into a seat that will not work.
FAQs
Yes. The dual-university STEM pipeline, the EdTech and SaaS scale-up cluster and the cost base relative to Leeds or Manchester make Sheffield an attractive HQ for a growing commercial team, particularly at SDR and AE level.
An Account Executive in a Sheffield SaaS or industrial-tech business typically earns £50k-£75k base with OTE of £90k-£140k, with EdTech sitting toward the top of that range.
A mix of home-grown talent (Twinkl, Tribepad, WANdisco, Plusnet alumni), Leeds-based directors moving across the M1, and Manchester-based leaders attracted by the cost base and the AMRC ecosystem.
Sheffield sits roughly 5-10% below Leeds and Manchester for equivalent SDR and AE seats. The gap narrows materially at Head of Sales and above, where talent supply is national.
A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.
Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.
Nearby
Sheffield-based engagements regularly cover the wider commuter belt, including Rotherham, Barnsley, Chesterfield, Doncaster, Worksop.
Related tools
Related Guide chapters
Operator playbooks
Decision guides
Email Rachel Lunn and the Evara team. We will reply within one working day with live market data for the role you have in mind.
Email Rachel Lunn