HealthTech & MedTech revenue advisory in Sheffield
Strategic Revenue Audit and fractional CRO support for HealthTech and MedTech scale-ups, including investor-readiness and NHS GTM strategy work. On the ground in Sheffield and across the wider Yorkshire healthtech & medtech cluster.
Sheffield's commercial profile is unusually balanced. The Advanced Manufacturing Research Centre (AMRC) at the University of Sheffield has anchored a serious industrial-tech cluster, while the city centre and Kelham Island host a growing community of B2B SaaS, EdTech and digital agencies. The University of Sheffield and Sheffield Hallam together produce one of the largest STEM graduate pools in the North, which keeps junior commercial and technical talent supply healthy.
Sheffield's HealthTech and MedTech commercial story sits at the intersection of advanced manufacturing (AMRC Medical) and the city's clinical and university research base. Sheffield Teaching Hospitals is a serious NHS reference customer, and Devices for Dignity gives the city a national role in MedTech device commercialisation — an unusually well-developed MedTech innovation gateway for a city of its size.
Sheffield Teaching Hospitals NHS Foundation Trust
NHS HealthTech buyer
One of the largest NHS reference customers in the North and a key buyer for HealthTech vendors.
Devices for Dignity (NIHR MedTech Co-operative)
MedTech innovation
Sheffield-based national MedTech co-operative supporting device commercialisation.
AMRC Medical (University of Sheffield)
MedTech R&D
AMRC ecosystem extension into MedTech and digital-health manufacturing.
Sheffield Hallam Advanced Wellbeing Research Centre
Digital health R&D
Sheffield Hallam digital-health and applied-wellbeing research base.
HealthTech and MedTech commercial supply is concentrated and heavily passive. The strongest senior commercial leaders in NHS-facing SaaS and global MedTech tend to be embedded long-term and approached only on warm referrals. SDR and AE supply for HealthTech SaaS is healthier, particularly in Leeds and Manchester.
HealthTech commercial salaries in the North broadly track mainstream SaaS for equivalent seats. MedTech device sales (where the role includes clinical engagement and capital sales cycles) commonly attract a 10-20% premium over generic SaaS at equivalent seniority.
Sheffield salary nuance
Sheffield HealthTech commercial salaries run 5-10% below Leeds for NHS-facing SaaS seats and broadly in line for MedTech device commercial roles where the AMRC Medical adjacency anchors the local market.
Strong rail links to Leeds (45 min), Manchester (60 min), Doncaster (25 min) and London (2hr direct). The Supertram links Meadowhall and the AMRC for site-based revenue roles.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. Senior commercial hires into NHS-facing SaaS are a recurring part of our work, particularly in Leeds where the cluster is densest.
MedTech sales typically combines clinical-stakeholder engagement, capital-equipment economics and longer cycles. We hire for those specifics rather than transferring SaaS commercial profiles directly.
Yes. The dual-university STEM pipeline, the EdTech and SaaS scale-up cluster and the cost base relative to Leeds or Manchester make Sheffield an attractive HQ for a growing commercial team, particularly at SDR and AE level.
An Account Executive in a Sheffield SaaS or industrial-tech business typically earns £50k-£75k base with OTE of £90k-£140k, with EdTech sitting toward the top of that range.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Sheffield-specific healthtech & medtech market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/sheffield/healthtech
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn