Media & MarTech revenue advisory in Sheffield
Strategic Revenue Audit and fractional commercial leadership for AdTech and MarTech scale-ups. On the ground in Sheffield and across the wider Yorkshire media & martech cluster.
Sheffield's commercial profile is unusually balanced. The Advanced Manufacturing Research Centre (AMRC) at the University of Sheffield has anchored a serious industrial-tech cluster, while the city centre and Kelham Island host a growing community of B2B SaaS, EdTech and digital agencies. The University of Sheffield and Sheffield Hallam together produce one of the largest STEM graduate pools in the North, which keeps junior commercial and technical talent supply healthy.
Sheffield's media commercial story sits in games (Sumo Digital), independent film and TV (Warp Films) and the wider creative-industries cluster anchored by Sheffield DocFest. The market is small but distinctive — most senior media commercial leaders here are passive and embedded in long project cycles or studio equity.
Sumo Digital
Games
Major Sheffield games studio with adjacent commercial and partnerships roles.
Warp Films
Independent film and TV
Sheffield-headquartered indie film and TV producer.
Sheffield DocFest (year-round commercial team)
Documentary and creative industries
Sheffield-based international documentary festival anchoring the city's creative-industries commercial base.
Media and MarTech commercial supply is concentrated around Salford, Manchester and Leeds. Senior AdTech and broadcast commercial leadership is heavily passive and tends to be approached on warm referrals.
Media and MarTech commercial salaries broadly track SaaS for equivalent seats, with broadcast and major-platform partnerships roles attracting a mild premium.
Sheffield salary nuance
Sheffield media and MarTech commercial salaries run 10-15% below Manchester and Salford for equivalent seats. Senior games and indie-TV commercial leaders frequently operate national territories regardless of base location.
Strong rail links to Leeds (45 min), Manchester (60 min), Doncaster (25 min) and London (2hr direct). The Supertram links Meadowhall and the AMRC for site-based revenue roles.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. Senior commercial leaders for AdTech, MarTech and broadcast-tech businesses are a recurring part of our work, particularly across Salford, Manchester and Leeds.
Yes. The dual-university STEM pipeline, the EdTech and SaaS scale-up cluster and the cost base relative to Leeds or Manchester make Sheffield an attractive HQ for a growing commercial team, particularly at SDR and AE level.
An Account Executive in a Sheffield SaaS or industrial-tech business typically earns £50k-£75k base with OTE of £90k-£140k, with EdTech sitting toward the top of that range.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Sheffield-specific media & martech market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/sheffield/media-martech
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn