SaaS & B2B Software revenue advisory in Stockport
Strategic Revenue Audit, fractional CRO and CRO-mentor engagements for SaaS scale-ups pre and post Series A and for PE-backed buy-and-build platforms. On the ground in Stockport and across the wider North West saas & b2b software cluster.
Stockport's commercial profile has been transformed by the Stockport Exchange and Stockport Town Centre West regeneration. The town now hosts a meaningful concentration of digital, FinTech and B2B SaaS scale-ups, plus a substantial professional services and consultancy base. Stockport's position immediately south of central Manchester gives it equal access to the city's commercial talent pool, with materially lower commercial-property and cost-base economics.
Stockport's SaaS market is realistically a southern extension of the Manchester commercial labour market — most senior SaaS leaders here operate the Manchester / Stockport corridor as a single patch. Music Magpie and Webfleet Solutions together give the town a credible commerce- and mobility-SaaS commercial bench, and the Stockroom innovation district is pulling early-stage tenants south of central Manchester.
Music Magpie
Commerce SaaS / Re-commerce
Stockport-headquartered listed re-commerce platform with a substantial commercial and product team.
Webfleet Solutions (Bridgestone)
Mobility SaaS
Stockport-area commercial team for the global telematics and fleet-management SaaS business.
Stockroom (Stockport innovation district)
Tech ecosystem
Anchor for the wider Stockport SaaS scale-up base.
SaaS commercial talent supply at SDR, AE and Customer Success Manager level is now genuinely competitive in Leeds, Manchester and Sheffield, with healthy graduate inflow. Senior SaaS leadership (Sales Director and above) is thinner and most strong candidates are passive, equity-locked and approached on warm referrals. Hybrid working two or three days a week is the dominant pattern for senior SaaS roles in the North; full-remote is more common in pure scale-ups than in PE-backed businesses.
SaaS comp in the North runs broadly 10-20% below London for equivalent seats but the gap closes at CRO and VP level where the market is genuinely national. A typical Series A-Series B Head of Sales in Leeds or Manchester earns £90k-£130k base with OTE £140k-£200k. CRO seats in PE-backed Northern SaaS businesses commonly hit £150k-£200k base with OTE of £250k-£400k plus equity.
Stockport salary nuance
Stockport SaaS commercial salaries match Manchester for senior seats. Director and VP-level hires almost always reference Manchester comp benchmarks regardless of office location along the A6.
Stockport Station is on the West Coast Main Line, giving 10-minute services into Manchester Piccadilly and direct services to London (under 2hr). The M60 ringroad sits north of the town.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. We support both pre-Series A scale-ups (often via fractional CRO before a permanent hire) and PE-backed SaaS businesses through retained executive search. Our partners have personally led commercial functions in both stages.
Broadly 10-20% below London at SDR, AE and Director level for equivalent seats. The gap closes materially at VP and CRO level, where the market is national and most candidates compare across regions.
Yes, increasingly so. Hybrid working, the cost-of-living differential and the maturity of the Northern SaaS scene make Leeds and Manchester credible bases for senior London-resident commercial talent. Evara has run multiple successful searches on this model.
Cost base, the Stockport Exchange regeneration, and a 10-minute reverse commute from Manchester Piccadilly. For SaaS and FinTech businesses pulling from the Manchester talent pool, Stockport is often a more efficient HQ than the city centre.
B2B SaaS, FinTech, digital consultancy and e-commerce, anchored by the Stockport Exchange and Town Centre West regeneration. The town has materially closed the gap on Manchester for new SaaS HQs in the last five years.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Stockport-specific saas & b2b software market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/stockport/saas
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn