Revenue Advisory in Wakefield
Sometimes the gap is not a hire, it is a missing layer of leadership and judgement. We do this for SMEs and scale-ups across Wakefield and the wider Yorkshire, with on-the-ground knowledge of the Wakefield commercial market.
Wakefield sits at the centre of the West Yorkshire motorway network and has become a major hub for logistics, distribution and B2B services. The Merchant Gate regeneration and the Westgate professional services district have lifted the city's profile as a commercial base. Theatres of operation include serious distribution centres for retail and FMCG, plus a growing community of professional services and SaaS businesses serving the West Yorkshire market.
Coca-Cola Europacific Partners
FMCG
Major distribution and commercial site in Wakefield.
Asda
Retail
National retail HQ in nearby Leeds, with substantial Wakefield commercial footprint.
Burberry
Luxury manufacturing
Major manufacturing site near Wakefield with adjacent commercial roles.
Card Factory
Retail
Wakefield-headquartered retail group with a national commercial team.
DS Smith
Packaging
Substantial Wakefield commercial and operations footprint.
Henkel
Industrial
Wakefield-based industrial adhesives commercial team.
Wakefield draws on the wider Leeds-Wakefield-Bradford travel-to-work area and offers a meaningful cost-of-living advantage relative to central Leeds. SDR and AE supply is healthy, with strong logistics and FMCG commercial backgrounds well represented. For SaaS and GTM Engineering roles the pool is smaller and Wakefield-based employers typically recruit across the West Yorkshire market as a whole.
Wakefield Westgate offers 15-minute services into Leeds. The M1 and M62 intersect just north of the city, putting Sheffield, Manchester and Doncaster within an hour by car.
Wakefield salary benchmarks
| Role | Wakefield band |
|---|---|
| Fractional CRO (day rate) | £1,500-£2,200 / day |
| Fractional Commercial Director | £1,100-£1,600 / day |
| Board advisor | £800-£1,500 / day |
Bands reflect the Wakefield market as of 2026. Talk to us for live, role-specific data.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
What you get
Why Evara
Local
On-the-ground in Yorkshire. We know the Wakefield employer base, the talent pools and the comp norms first-hand, not from a database.
Operator-led
Every Evara partner has carried a number. Revenue Advisory engagements are run by people who have built and led commercial functions, not pure intermediaries.
Honest
If a hire is the wrong move for your stage in Wakefield, we will say so. We would rather lose the fee than place a senior leader into a seat that will not work.
FAQs
Cost base, motorway access (M1 and M62 intersect at Wakefield), and a lower-attrition local talent pool. For B2B businesses serving the wider North, Wakefield is a more efficient HQ than central Leeds.
Logistics and distribution, FMCG, packaging, professional services and a growing layer of B2B SaaS serving the West Yorkshire and East Midlands market.
At SDR and AE level, typically 5-10% below Leeds for the same seat. At Director level the gap closes as candidates compare across the wider West Yorkshire market.
Yes. The 15-minute reverse commute makes Wakefield a low-friction option for Leeds-based candidates, particularly in roles offering meaningful ownership and equity.
A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.
Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.
Nearby
Wakefield-based engagements regularly cover the wider commuter belt, including Pontefract, Castleford, Normanton, Ossett, Horbury.
Related tools
Related Guide chapters
Operator playbooks
Decision guides
Email Rachel Lunn and the Evara team. We will reply within one working day with live market data for the role you have in mind.
Email Rachel Lunn