Consumer & FMCG revenue advisory in Wakefield
Strategic Revenue Audit and fractional commercial leadership for consumer-brand scale-ups and PE-backed FMCG platforms. On the ground in Wakefield and across the wider Yorkshire consumer & fmcg cluster.
Wakefield sits at the centre of the West Yorkshire motorway network and has become a major hub for logistics, distribution and B2B services. The Merchant Gate regeneration and the Westgate professional services district have lifted the city's profile as a commercial base. Theatres of operation include serious distribution centres for retail and FMCG, plus a growing community of professional services and SaaS businesses serving the West Yorkshire market.
Wakefield is one of the densest FMCG commercial markets in Yorkshire — Coca-Cola, Burberry, Card Factory and DS Smith between them give the town a national-account and category-leadership talent pool that materially exceeds its headline size.
Coca-Cola Europacific Partners
FMCG
Major Wakefield commercial site.
Burberry
Luxury manufacturing
Major manufacturing site near Wakefield.
Card Factory
Retail
Wakefield-headquartered retail group.
DS Smith
FMCG packaging
Substantial Wakefield commercial and operations footprint.
FMCG commercial supply is deep in West Yorkshire and Greater Manchester at National Account Manager and Director level. Senior FMCG commercial leadership is concentrated and heavily passive.
FMCG commercial salaries in the North run slightly below SaaS for equivalent seats but include strong long-incentive structures and category P&L exposure.
Wakefield salary nuance
Wakefield FMCG commercial salaries match the West Yorkshire benchmark for National Account Manager and Director seats. Coca-Cola- and Card Factory-trained commercial leaders command the regional benchmark and frequently move into wider FMCG leadership roles.
Wakefield Westgate offers 15-minute services into Leeds. The M1 and M62 intersect just north of the city, putting Sheffield, Manchester and Doncaster within an hour by car.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. National Account Manager, National Account Director and Sales Director roles in FMCG and consumer brands are a recurring part of our work.
Cost base, motorway access (M1 and M62 intersect at Wakefield), and a lower-attrition local talent pool. For B2B businesses serving the wider North, Wakefield is a more efficient HQ than central Leeds.
Logistics and distribution, FMCG, packaging, professional services and a growing layer of B2B SaaS serving the West Yorkshire and East Midlands market.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Wakefield-specific consumer & fmcg market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/wakefield/consumer-fmcg
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn