SaaS & B2B Software revenue advisory in Warrington
Strategic Revenue Audit, fractional CRO and CRO-mentor engagements for SaaS scale-ups pre and post Series A and for PE-backed buy-and-build platforms. On the ground in Warrington and across the wider North West saas & b2b software cluster.
Warrington's position at the M6/M62 intersection makes it one of the most commercially well-connected towns in the UK. The Birchwood and Daresbury Science and Innovation Campus host a substantial cluster of nuclear, defence and digital R&D employers. The town has a meaningful FinTech back-office presence, plus a growing community of B2B SaaS and managed-services employers around the town centre. Warrington's location pulls regularly from both Manchester and Liverpool catchments.
Warrington's SaaS commercial market sits between Manchester and Liverpool and pulls talent from both. TalkTalk Technology and the Sci-Tech Daresbury campus give the town a credible enterprise-SaaS and deep-tech commercial bench, with M6 / M62 / M56 access making it an unusually flexible base for senior commercial leaders covering both city regions.
TalkTalk Technology
Telco SaaS
Major Warrington-area commercial and product base for the telco group.
SCIEX (Danaher)
Scientific instruments SaaS adjacency
Warrington-based commercial team with growing software-and-services revenue.
Sci-Tech Daresbury (SaaS tenants)
Tech ecosystem
Sci-Tech Daresbury campus anchor for industrial- and deep-tech SaaS scale-ups.
SaaS commercial talent supply at SDR, AE and Customer Success Manager level is now genuinely competitive in Leeds, Manchester and Sheffield, with healthy graduate inflow. Senior SaaS leadership (Sales Director and above) is thinner and most strong candidates are passive, equity-locked and approached on warm referrals. Hybrid working two or three days a week is the dominant pattern for senior SaaS roles in the North; full-remote is more common in pure scale-ups than in PE-backed businesses.
SaaS comp in the North runs broadly 10-20% below London for equivalent seats but the gap closes at CRO and VP level where the market is genuinely national. A typical Series A-Series B Head of Sales in Leeds or Manchester earns £90k-£130k base with OTE £140k-£200k. CRO seats in PE-backed Northern SaaS businesses commonly hit £150k-£200k base with OTE of £250k-£400k plus equity.
Warrington salary nuance
Warrington SaaS commercial salaries run broadly in line with Manchester for equivalent seats. Daresbury-based deep-tech SaaS commercial roles attract a modest premium driven by scarcity of senior leaders fluent in scientific and industrial buyer cycles.
Warrington Bank Quay and Central give direct services to Manchester (30 min), Liverpool (25 min) and London (under 2hr). The M6, M62 and M56 intersect within minutes of the town.
How we work
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
FAQs
Yes. We support both pre-Series A scale-ups (often via fractional CRO before a permanent hire) and PE-backed SaaS businesses through retained executive search. Our partners have personally led commercial functions in both stages.
Broadly 10-20% below London at SDR, AE and Director level for equivalent seats. The gap closes materially at VP and CRO level, where the market is national and most candidates compare across regions.
Yes, increasingly so. Hybrid working, the cost-of-living differential and the maturity of the Northern SaaS scene make Leeds and Manchester credible bases for senior London-resident commercial talent. Evara has run multiple successful searches on this model.
Cost base, equal-time access to both Manchester and Liverpool talent pools, and the M6/M62 motorway intersection. For B2B businesses serving the wider North West, Warrington is often a more efficient HQ than central Manchester.
Nuclear and defence (anchored by Sellafield Ltd), utilities (United Utilities), FMCG (Heinz), B2B telco and managed services, and a growing layer of B2B SaaS around Birchwood.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Warrington-specific saas & b2b software market read for the role you have in mind.
Email Rachel Lunn/revenue-advisory/warrington/saas
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn