SaaS & B2B Software sales recruitment in Hull
Retained search for SaaS Sales Directors, VP Sales, Heads of Customer Success and CROs. Each search is anchored by a named partner who has personally led the equivalent function in a SaaS business. On the ground in Hull and across the wider Yorkshire saas & b2b software cluster.
Hull's commercial base has shifted decisively in the last decade. Siemens Gamesa's wind-turbine manufacturing facility on Alexandra Dock anchored a renewable-energy cluster around the Humber, while the C4DI tech hub in the Fruit Market regeneration zone has nurtured a community of SaaS, GovTech and digital services businesses. Hull's relative isolation means commercial talent tends to be locally rooted and loyal, with strong employer brands able to retain people for long tenures.
Hull's SaaS commercial market is small but increasingly senior, anchored by the C4DI tech cluster and a small community of home-grown B2B SaaS scale-ups. Reckitt's in-house digital function and the wider Humber digital-services base give the city more senior commercial-platform supply than its headline SaaS scale-up count suggests.
Sauce
B2B SaaS
Hull-based SaaS scale-up emblematic of the C4DI cluster.
C4DI (Hull tech cluster)
Tech ecosystem
Anchor of the Hull SaaS scale-up community and the natural recruiting funnel for junior commercial talent.
Reckitt Digital
Enterprise SaaS adjacency
Hull-based digital and commercial-platform team within the global FMCG group.
Sewell Group (digital divisions)
Industrial SaaS adjacency
Hull-headquartered diversified group with growing digital commercial roles.
SaaS commercial talent supply at SDR, AE and Customer Success Manager level is now genuinely competitive in Leeds, Manchester and Sheffield, with healthy graduate inflow. Senior SaaS leadership (Sales Director and above) is thinner and most strong candidates are passive, equity-locked and approached on warm referrals. Hybrid working two or three days a week is the dominant pattern for senior SaaS roles in the North; full-remote is more common in pure scale-ups than in PE-backed businesses.
SaaS comp in the North runs broadly 10-20% below London for equivalent seats but the gap closes at CRO and VP level where the market is genuinely national. A typical Series A-Series B Head of Sales in Leeds or Manchester earns £90k-£130k base with OTE £140k-£200k. CRO seats in PE-backed Northern SaaS businesses commonly hit £150k-£200k base with OTE of £250k-£400k plus equity.
Hull salary nuance
Hull SaaS commercial salaries run 10-15% below Leeds for equivalent seats, with senior CRO and VP Sales hires commonly filled with hybrid Leeds- or Manchester-resident leaders rather than purely Hull-based candidates.
Hull Paragon gives direct services to Leeds (60 min) and Doncaster (45 min). The M62 corridor connects directly to West Yorkshire and Manchester.
How we work
01
We start with a structured kick-off that captures the commercial objective, not just the title. Reporting line, comp envelope, the deal sizes the person will sell, the buyers they will sell to, and the behaviours that will succeed in your environment.
02
We map where the right people actually sit, across direct competitors, adjacent industries and proven environments in your region. This becomes the long-list of candidates we approach, not just whoever is on the job boards this week.
03
Candidates are approached with a clear commercial narrative, not a job advert. We communicate the opportunity, the leadership environment, the expectations and the growth path, so only genuinely relevant people move forward.
04
Two structured commercial screens before a candidate ever reaches you. Track record validation, deal-stage probing, motivation, and a credibility check on the numbers they have actually delivered.
05
You receive a considered shortlist, not a CV flood. Each candidate is presented with strengths, potential risks and a fit assessment. We then support the process through to offer, acceptance and the first 90 days.
FAQs
Yes. We support both pre-Series A scale-ups (often via fractional CRO before a permanent hire) and PE-backed SaaS businesses through retained executive search. Our partners have personally led commercial functions in both stages.
Broadly 10-20% below London at SDR, AE and Director level for equivalent seats. The gap closes materially at VP and CRO level, where the market is national and most candidates compare across regions.
Yes, increasingly so. Hybrid working, the cost-of-living differential and the maturity of the Northern SaaS scene make Leeds and Manchester credible bases for senior London-resident commercial talent. Evara has run multiple successful searches on this model.
Renewable energy (anchored by Siemens Gamesa), consumer health (Reckitt), MedTech (Smith & Nephew) and a growing SaaS and GovTech cluster around the C4DI hub in the Fruit Market.
For mid and senior management, yes. For Director and CRO roles, most hires are made through relocation, often supported by the cost-of-living differential against Leeds, Manchester or London.
Related
Email Rachel Lunn and the team. We will reply within one working day with a Hull-specific saas & b2b software market read for the role you have in mind.
Email Rachel Lunn/sales-recruitment/hull/saas
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn