FinTech & Financial Services sales recruitment in Liverpool
Retained search for senior FinTech and financial services commercial leaders. Engagements typically include a regulator-friendly profile design step before approach. On the ground in Liverpool and across the wider North West fintech & financial services cluster.
Liverpool's commercial profile combines a long-standing maritime and logistics economy (the Port of Liverpool and Liverpool2 deep-water terminal) with a fast-growing digital, gaming and life-sciences cluster around the Knowledge Quarter, Baltic Triangle and Paddington Village. The University of Liverpool and Liverpool John Moores together produce one of the largest STEM and commercial graduate flows in the North West, supporting a healthy pipeline of junior commercial talent.
Liverpool's FinTech and financial services commercial market is anchored by Bibby Financial Services — one of the largest privately-held commercial-finance groups in Europe — alongside a strong wider insurance broking base (Marsh, JM Glendinning). Senior FinTech commercial supply in Liverpool is smaller than Manchester but distinctly specialist, with commercial-finance and broking profiles concentrating here.
Bibby Financial Services
Commercial finance
Liverpool-headquartered global commercial-finance group and the largest single FinTech-adjacent commercial employer in the city.
Marsh (Liverpool)
Insurance broking
Substantial Liverpool commercial team for the global broker.
JM Glendinning Group
Insurance broking
Acquisitive Northern broker with a Liverpool commercial footprint.
Together Money (Cheadle, Liverpool reach)
Specialist lending
North West specialist lender with Liverpool-area commercial roles.
FinTech and financial services commercial supply is one of the deepest in the Northern professional market. Leeds in particular has a large pool of mid-career commercial leaders with regulated-sector experience. Senior leadership talent is heavily passive and embedded in long equity packages, especially in PE and VC-backed FinTech.
FinTech commercial salaries in the North run close to or above mainstream SaaS for equivalent seats. A FinTech CCO in Leeds or Manchester typically earns £130k-£190k base with OTE of £200k-£320k plus equity. Insurance commercial salaries in York and Leeds run slightly below FinTech for equivalent seniority.
Liverpool salary nuance
Liverpool FinTech commercial salaries run 5-10% below Manchester at Director level for mainstream FinTech seats but match the regional benchmark for commercial-finance and broking specialisms where Bibby and the wider Mersey broking base set the floor.
Liverpool Lime Street gives direct services to Manchester (35 min), Chester (45 min) and London (2hr 15). The Mersey ferry and Merseyrail give strong intra-region coverage. Liverpool John Lennon Airport supports national reach.
How we work
01
We start with a structured kick-off that captures the commercial objective, not just the title. Reporting line, comp envelope, the deal sizes the person will sell, the buyers they will sell to, and the behaviours that will succeed in your environment.
02
We map where the right people actually sit, across direct competitors, adjacent industries and proven environments in your region. This becomes the long-list of candidates we approach, not just whoever is on the job boards this week.
03
Candidates are approached with a clear commercial narrative, not a job advert. We communicate the opportunity, the leadership environment, the expectations and the growth path, so only genuinely relevant people move forward.
04
Two structured commercial screens before a candidate ever reaches you. Track record validation, deal-stage probing, motivation, and a credibility check on the numbers they have actually delivered.
05
You receive a considered shortlist, not a CV flood. Each candidate is presented with strengths, potential risks and a fit assessment. We then support the process through to offer, acceptance and the first 90 days.
FAQs
Yes. Our partners have placed senior commercial leaders into FCA-regulated FinTech, payments, lending and wealth-tech businesses. Regulator-friendly hiring profiles are a standard part of our brief design.
Leeds is the largest single FinTech commercial market in the North, followed by Manchester. York is the natural home for senior insurance commercial talent.
FMCG (anchored by Unilever and Princes), pharma and life sciences (AstraZeneca at Speke), e-commerce (The Very Group), gaming (Sony), and a fast-growing SaaS and digital cluster around the Baltic Triangle.
Yes. Senior SaaS supply is smaller than Manchester but real, and Liverpool's cost-of-living advantage often makes it easier to attract relocating Director and CRO talent.
Email Rachel Lunn and the team. We will reply within one working day with a Liverpool-specific fintech & financial services market read for the role you have in mind.
Email Rachel Lunn/sales-recruitment/liverpool/fintech
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn