Revenue Advisory
Sometimes the gap is not a hire, it is a missing layer of leadership and judgement. Evara's revenue advisory practice provides Strategic Revenue Audits, fractional Chief Revenue Officers, and structured advisory engagements led by operators who have built and exited revenue functions. We work alongside founders, CEOs, boards and PE investors.
Our process
01
A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.
02
We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.
03
Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.
04
Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.
05
Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.
Locations served
Pricing model
Strategic Revenue Audit: fixed-fee, scoped per business. Fractional engagements: monthly retainer scoped to the days per month and the seniority of the operator. We do not charge equity for advisory work.
FAQs
A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.
Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.
A consultant produces a deck. A fractional revenue leader runs the change inside your business. Evara is operator-led: the people delivering the advisory have built and led revenue functions themselves.
Yes. The most common Evara engagement is an audit followed by either a fractional CRO engagement, a structured set of hires, or both. It is one connected piece of work, priced together.
A fractional CRO owns the revenue plan, runs the weekly forecast call, sits in the leadership team, attends the board, manages the senior commercial hires, and is accountable for the number. It is a real seat at the table with real decision rights, not a side advisor.
The Evara Strategic Revenue Audit is operator-led. Every diagnostic is delivered by someone who has personally carried a number, run a board meeting and built a revenue function. The output is a prioritised list of interventions you can act on next quarter, not a 200-page deck.
Yes. We work directly with sponsors and management teams on commercial diligence, post-deal value creation plans, and ongoing fractional support across the holding period. We can run a single portfolio engagement or a multi-asset programme.
Yes. A meaningful share of our advisory book is exit-prep work: tightening the forecast, fixing the comp, fixing the go-to-market story, and getting the commercial pack to a state that survives diligence. This is typically a four to six-month engagement before a process kicks off.
Our advisory sweet spot is £2m to £30m of revenue, founder-led or PE-backed, with ten to two hundred commercial heads. Beyond that range we tend to run shorter board-advisory engagements rather than full fractional CRO seats.
Mostly hybrid. Most of our fractional CROs are on-site one or two days a week with the leadership team, with the remainder of the days working remotely against the agreed plan. For clients further from a fractional's home base we structure the rhythm around scheduled on-site weeks.
Trust and transparency
Search guarantee
Every search runs on a commitment deposit plus a completion fee invoiced on day 60 of employment. You see the candidate in seat for sixty days before the bulk of the fee is charged. If they leave inside the window, no completion fee is charged.
Read the terms →New-business firm
Indicative pricing locked for twelve months. Direct access to Rachel and Rich on every engagement. Reserved for the first ten clients per practice.
See cohort terms →See before you buy
An illustrative anonymised excerpt from a real Strategic Revenue Audit. Shape, tone and depth, so you know what arrives before signing one.
View sample audit →Email Rachel Lunn and the Evara team. We will reply within one working day.
Email Rachel Lunn