Revenue Advisory

Revenue advisory and fractional leadership for scaling SMEs.

Sometimes the gap is not a hire, it is a missing layer of leadership and judgement. Evara's revenue advisory practice provides Strategic Revenue Audits, fractional Chief Revenue Officers, and structured advisory engagements led by operators who have built and exited revenue functions. We work alongside founders, CEOs, boards and PE investors.

Who this is for

  • Founders who have scaled to a few million in revenue and feel the engine stalling
  • CEOs whose revenue function is structurally misaligned with the strategy
  • Boards or PE sponsors who need an independent commercial diagnostic
  • Businesses not yet ready for a full-time CRO but past the point of getting by without one
  • Leadership teams preparing for an exit or fundraise who need revenue rigour

What you get

  • Strategic Revenue Audit: a structured diagnostic of the full revenue function
  • Operating-model recommendations across structure, process, comp and tooling
  • Capacity model and hiring plan tied to the next 12 to 24 months of revenue
  • Fractional CRO or fractional commercial leadership engagement
  • Board-ready commercial reporting pack and forecast cadence
  • Implementation support against the agreed plan, not just a deck

Our process

How an Evara revenue advisory engagement runs.

01

Diagnose

A two to four-week Strategic Revenue Audit. Interviews across leadership, sales, marketing and CS. Pipeline, forecast and CRM data review. Output is a written diagnostic with a prioritised set of interventions, not a generic playbook.

02

Design the operating model

We translate the diagnostic into an operating-model design: structure, segmentation, role design, compensation, forecasting cadence, tooling decisions. Reviewed with the CEO and board before any change is made.

03

Build the capacity plan

Working back from revenue targets, we model the headcount, ramp, attainment and hiring plan needed to deliver. This becomes the joined-up commercial plan against which decisions are made.

04

Lead or support

Where useful, an Evara fractional revenue leader steps in to run the change. Where the in-house team has capacity, we support from alongside. Either way the work gets done, not just recommended.

05

Cadence and review

Monthly commercial reviews against the plan. Quarterly board pack. Annual re-plan. The advisory engagement winds down as the in-house function gets stronger; it is not designed to be permanent.

Pricing model

Honest, fixed-fee, no contingency.

Strategic Revenue Audit: fixed-fee, scoped per business. Fractional engagements: monthly retainer scoped to the days per month and the seniority of the operator. We do not charge equity for advisory work.

Roles we typically work on

Fractional Chief Revenue OfficerFractional Commercial DirectorFractional GTM LeaderStrategic Revenue AuditorBoard-level commercial advisor

FAQs

Common questions.

What is a Strategic Revenue Audit?+

A structured two to four-week diagnostic of the full revenue function: strategy, structure, process, comp, pipeline, forecast, tooling and people. Output is a written diagnostic with a prioritised set of interventions.

How many days a month does a fractional CRO work?+

Most fractional CRO engagements run between 4 and 10 days per month. Heavier at the start to install the operating model, lighter once the cadence is in place.

How is fractional advisory different from management consulting?+

A consultant produces a deck. A fractional revenue leader runs the change inside your business. Evara is operator-led: the people delivering the advisory have built and led revenue functions themselves.

Can advisory and recruitment run in parallel?+

Yes. The most common Evara engagement is an audit followed by either a fractional CRO engagement, a structured set of hires, or both. It is one connected piece of work, priced together.

What does a fractional CRO actually do day-to-day?+

A fractional CRO owns the revenue plan, runs the weekly forecast call, sits in the leadership team, attends the board, manages the senior commercial hires, and is accountable for the number. It is a real seat at the table with real decision rights, not a side advisor.

How is the audit different from a McKinsey-style review?+

The Evara Strategic Revenue Audit is operator-led. Every diagnostic is delivered by someone who has personally carried a number, run a board meeting and built a revenue function. The output is a prioritised list of interventions you can act on next quarter, not a 200-page deck.

Do you work with PE-backed portfolio companies?+

Yes. We work directly with sponsors and management teams on commercial diligence, post-deal value creation plans, and ongoing fractional support across the holding period. We can run a single portfolio engagement or a multi-asset programme.

Can the engagement help us prepare for a fundraise or exit?+

Yes. A meaningful share of our advisory book is exit-prep work: tightening the forecast, fixing the comp, fixing the go-to-market story, and getting the commercial pack to a state that survives diligence. This is typically a four to six-month engagement before a process kicks off.

What size of business do you typically work with?+

Our advisory sweet spot is £2m to £30m of revenue, founder-led or PE-backed, with ten to two hundred commercial heads. Beyond that range we tend to run shorter board-advisory engagements rather than full fractional CRO seats.

Are advisory engagements remote, hybrid or on-site?+

Mostly hybrid. Most of our fractional CROs are on-site one or two days a week with the leadership team, with the remainder of the days working remotely against the agreed plan. For clients further from a fractional's home base we structure the rhythm around scheduled on-site weeks.

Ready to talk?

Email Rachel Lunn and the Evara team. We will reply within one working day.

Email Rachel Lunn