Market Mapping

A clear view of the talent landscape before you hire.

The best hiring decisions start with knowing who is out there. Evara's market mapping practice gives intralogistics businesses a structured picture of the talent in their space, how competitors are organised, and what it takes to attract the people they want. We map competitor commercial teams, benchmark packages and identify the passive talent worth knowing long before a role opens, so your next move is informed rather than reactive.

Who this is for

  • Businesses planning a period of commercial growth or expansion
  • Leadership teams preparing for a sensitive or confidential change
  • Acquirers assessing the commercial bench of a target business
  • Founders and boards designing or restructuring a commercial team
  • International businesses entering or scaling in the UK market

What you get

  • Competitor organisation structures and team design
  • Compensation and package benchmarking
  • Passive talent longlists and pipelines
  • Market, hiring and talent-trend insight
  • Succession and acquisition talent intelligence
  • A written report you can act on, not just a conversation

Our process

How an Evara market mapping engagement runs.

01

Scope the question

We agree what the map needs to answer: a competitor set, a geography, a layer of seniority or a specific capability gap. The scope drives the depth and the deliverable.

02

Map the market

We build a structured picture of the relevant commercial talent across competitors and adjacent intralogistics sub-sectors, including who sits where, how teams are organised and where the strongest people are.

03

Benchmark and assess

We benchmark packages and assess the availability and motivations of the people who matter, so you understand both the cost and the realistic effort of attracting them.

04

Report and plan

You receive a written map and a clear read on the implications for hiring, team design, succession or acquisition. Many clients use it to build a pipeline ahead of growth, so the groundwork is done before the role opens.

Pricing model

Honest, fixed-fee, no contingency.

Fixed-fee project, scoped to the depth and breadth of the map. Market mapping is a research and intelligence engagement, not a placement, so it is priced as a defined deliverable rather than on a completion fee. Mapping is often commissioned ahead of, or alongside, a sales or leadership search.

Roles we typically work on

Commercial and sales teams across competitorsSales and Commercial DirectorsKey and national account managersPre-sales and solution consultantsCountry and regional leaders

FAQs

Common questions.

What is market mapping?+

A structured view of the talent in your market: competitor team structures, package benchmarks and passive candidates worth knowing, used to inform hiring, team design, succession and acquisition decisions.

When should we commission a market map?+

Before a period of growth, ahead of a sensitive leadership change, or when planning team design or an acquisition. It builds the pipeline before the role opens.

Is market mapping a recruitment service?+

It is the intelligence that sits behind good recruitment. It is often commissioned on its own to inform planning, or ahead of a sales or leadership search so the eventual hire is faster and better targeted.

How is market mapping priced?+

As a fixed-fee project scoped to the depth and breadth of the map. Because it is research rather than a placement, it is priced as a defined deliverable rather than on a completion fee.

What do we receive at the end?+

A written report covering competitor structures, package benchmarking, passive talent longlists and the implications for your hiring or team-design decisions.

Ready to talk?

Email Rachel Lunn and the Evara team. We will reply within one working day.

Email Rachel Lunn
Evara

Evara. Specialist commercial and sales recruitment for the intralogistics industry.