Market Mapping in Blackpool
The best hiring decisions start with knowing who is out there. We do this for SMEs and scale-ups across Blackpool and the wider North West, with on-the-ground knowledge of the Blackpool commercial market.
Blackpool's economy combines a substantial visitor and hospitality sector with manufacturing, energy and a distribution base linked to the wider North West by the M55. Food and consumer-goods manufacturing and energy and engineering sites across the Fylde coast drive in-factory handling and storage demand, while distribution serving the coast sustains a lift truck and racking market. The town is a practical base for field sales covering the Fylde coast and north Lancashire.
Food and consumer-goods manufacturing
Manufacturing
Food and consumer-goods production across the Fylde coast drives demand for hygienic handling, conveyors and storage.
Energy and engineering sites
Energy
Energy and engineering operations near the town create demand for industrial handling and storage.
Distribution operators
Warehousing and distribution
Distribution serving the Fylde coast and linked to the M55 supports a steady forklift and racking market.
Regional handling and storage vendors
Forklift and materials handling
Materials handling dealers and storage installers serve the coast and north Lancashire from the area.
Blackpool's commercial talent pool is mid-sized and tilts toward manufacturing, distribution and visitor-economy supply. Local colleges and the University of Central Lancashire feed a steady graduate flow. Senior specialist commercial supply is thin, and businesses typically recruit across the wider Lancashire and North West market for senior seats, with field-based and remote patterns more common than in the larger cities.
Blackpool North gives direct services to Preston (20 min) and Manchester (90 min). The M55 connects directly to the M6, putting Preston, Lancaster and Manchester within commuting reach.
How we work
01
We agree what the map needs to answer: a competitor set, a geography, a layer of seniority or a specific capability gap. The scope drives the depth and the deliverable.
02
We build a structured picture of the relevant commercial talent across competitors and adjacent intralogistics sub-sectors, including who sits where, how teams are organised and where the strongest people are.
03
We benchmark packages and assess the availability and motivations of the people who matter, so you understand both the cost and the realistic effort of attracting them.
04
You receive a written map and a clear read on the implications for hiring, team design, succession or acquisition. Many clients use it to build a pipeline ahead of growth, so the groundwork is done before the role opens.
What you get
Why Evara
Local
On-the-ground in North West. We know the Blackpool employer base, the talent pools and the comp norms first-hand, not from a database.
Operator-led
Every Evara partner has carried a number. Market Mapping engagements are run by people who have built and led commercial functions, not pure intermediaries.
Honest
If a hire is the wrong move for your stage in Blackpool, we will say so. We would rather lose the fee than place a senior leader into a seat that will not work.
FAQs
Food and consumer-goods manufacturing handling, energy and engineering handling, and a distribution base serving the Fylde coast, with the associated forklift, racking and conveyor vendors.
Yes, for covering the Fylde coast and north Lancashire. The M55 link to the M6 puts Preston, Lancaster and Manchester within reach for a regional patch.
More common than in Manchester or Preston. The coastal location means many vendors run field-based or partly remote commercial roles, with regular travel to customer sites and a regional office.
Difficult for senior office-based roles given the commute, but viable for field or hybrid roles offering genuine ownership of a territory, particularly for candidates seeking a lifestyle change.
A structured view of the talent in your market: competitor team structures, package benchmarks and passive candidates worth knowing, used to inform hiring, team design, succession and acquisition decisions.
Before a period of growth, ahead of a sensitive leadership change, or when planning team design or an acquisition. It builds the pipeline before the role opens.
Nearby
Blackpool-based engagements regularly cover the wider commuter belt, including Lytham St Annes, Fleetwood, Cleveleys, Poulton-le-Fylde, Thornton-Cleveleys.
Related tools
Decision guides
Email Rachel Lunn and the Evara team. We will reply within one working day with live market data for the role you have in mind.
Email Rachel Lunn