Interactive Tool

EVP & Employer Brand Designer

Define what makes your company a great place to work. Build your Employee Value Proposition across 6 pillars, identify your strengths, and craft messaging that attracts the right people.

Company Context

Set the scene for your employer brand.

Target Candidate Persona

Who are you trying to attract? The more specific, the better your EVP.

EVP Pillars

Rate how strong you are in each area (1 = weak, 5 = industry-leading) and describe what you genuinely offer.

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Compensation & Benefits

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Growth & Development

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Culture & Values

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Mission & Impact

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Flexibility & Lifestyle

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Work Environment

Anti-Sell / Honest Caveats

What should candidates know before joining? Honesty builds trust and reduces mis-hires.

Messaging

Craft the key messages that bring your EVP to life.

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