Interactive Tool
Stop writing job descriptions. Start selling the opportunity. Build adverts that lead with impact, benefits, and why someone should care. Because the best candidates have options.
Traditional job descriptions list what the company wants. Great job adverts sell what the candidate gets. Lead with the opportunity, the impact they will make, and the benefits of joining. Requirements come last, and only the ones that truly matter.
Set the stage.
Your opening line. The thing that makes someone stop scrolling and start reading.
What will this person actually do? Focus on impact, not tasks.
Lead with what the candidate gets. Be specific, not generic.
Avoid generic benefits. Instead of 'competitive salary', say '£85k base + uncapped commission (realistic OTE £120k)'. Specificity sells.
Help candidates picture themselves in the role.
Show them the path ahead.
Keep it short. Only the things that genuinely matter. Everything else is a nice-to-have.
How should they apply? Make it easy and human.