Sales Recruitment

Sales recruitment built around the hire, not the headcount.

Most sales hires fail before the candidate is even chosen. The role is loose, the brief is generic, the compensation is wrong, the screen is shallow. Evara's sales recruitment practice fixes that. We define the role properly, map the right talent market, screen for commercial outcomes, and produce shortlists you can act on with confidence.

Who this is for

  • Founder-led businesses making their first senior sales hire
  • Scale-ups replacing a Sales Director or Head of Sales who has not worked out
  • Private-equity-backed SMEs adding leverage under a CEO or CRO
  • Marketing-led businesses who need to build an outbound function from scratch
  • Boards who want a structured process, not a CV-spray from three agencies

What you get

  • Structured role scorecard with purpose, outcomes and success criteria
  • Commercial market map of the relevant talent pool in your region
  • Targeted, narrative-led outreach to active and passive candidates
  • Two-stage commercial screening before any candidate reaches you
  • Considered shortlist with strengths, risks and commercial fit notes
  • Offer and acceptance support, including counter-offer planning

Our process

How an Evara sales recruitment engagement runs.

01

Define the role

We start with a structured kick-off that captures the commercial objective, not just the title. Reporting line, comp envelope, the deal sizes the person will sell, the buyers they will sell to, and the behaviours that will succeed in your environment.

02

Map the market

We map where the right people actually sit, across direct competitors, adjacent industries and proven environments in your region. This becomes the long-list of candidates we approach, not just whoever is on the job boards this week.

03

Approach with a narrative

Candidates are approached with a clear commercial narrative, not a job advert. We communicate the opportunity, the leadership environment, the expectations and the growth path, so only genuinely relevant people move forward.

04

Screen commercially

Two structured commercial screens before a candidate ever reaches you. Track record validation, deal-stage probing, motivation, and a credibility check on the numbers they have actually delivered.

05

Shortlist and support

You receive a considered shortlist, not a CV flood. Each candidate is presented with strengths, potential risks and a fit assessment. We then support the process through to offer, acceptance and the first 90 days.

Pricing model

Honest, fixed-fee, no contingency.

Retained search on a two-payment structure. A commitment deposit is paid up front to start the search and covers the strategic work (role profiling, market mapping, EVP, attraction pack, adverts). A completion fee, set as a percentage of the placed candidate's first-year remuneration, is invoiced on day 60 of employment. That sixty-day delay is the guarantee. No volume discounts, no contingent CV blast. We work on one assignment at a time per consultant so each search has the time it deserves.

Roles we typically work on

Chief Revenue OfficerVP SalesSales DirectorHead of SalesCommercial DirectorAccount ExecutiveBusiness Development ManagerSales Development Representative

FAQs

Common questions.

How long does an Evara sales recruitment search take?+

A typical retained search runs 6 to 10 weeks from kick-off to offer accepted. Director-level searches sit at the longer end of that range. We will not rush a shortlist to hit an arbitrary deadline.

Do you work on contingent or do-or-die fees?+

No. Every Evara search is retained on a two-payment structure: a commitment deposit paid up front to cover the strategic work, and a completion fee invoiced on day 60 of the placed candidate's employment. This protects the rigour of the process and means we are accountable for the outcome, not for activity.

What is the difference between Evara and a traditional sales recruiter?+

Most sales recruiters compete on speed and CV volume. Evara competes on the quality of the role definition, the market map and the commercial screen. We place fewer roles, more carefully, with higher stick rates.

What if the hire does not work out?+

Every retained search runs with a sixty-day shared-risk window. The completion fee (a percentage of first-year remuneration) is not invoiced until day 60 of the placed candidate's employment. If they leave or are exited inside that window, no completion fee is charged and we will rerun the search at no additional fee where the original brief has not materially changed. We also build a 30-60-90 onboarding plan with the hiring manager to reduce that risk in the first place.

Where in the UK do you cover?+

Evara works with SMEs across the UK. We build market maps and run searches against the geography of the seat, whether that is a single-site HQ or a fully distributed commercial team, and we work hybrid and on-site as the seat requires.

What seniority levels do you typically place?+

Our centre of gravity is senior commercial: Sales Director, Head of Sales, Commercial Director, VP Sales, Chief Revenue Officer. We also place senior individual contributors (Strategic Account Executives, Major Account Managers) and run end-to-end SDR / BDR layer build-outs when mandated as part of a wider build.

Can you handle confidential or replacement searches?+

Yes. A meaningful share of Evara work is confidential, including replacing an underperforming leader before they are exited. We run those searches under a strict confidentiality protocol with a sanitised brief in market and named-employer messaging only at second-stage candidate conversations.

How is your fee structured for a Sales Director search?+

Two payments. A commitment deposit is paid up front to start the search and covers the strategic work (role profiling, market mapping, EVP, attraction pack, adverts). A completion fee, set as a percentage of the placed candidate's first-year remuneration, is invoiced on day 60 of employment. For a typical Sales Director or Head of Sales search the total fee sits in the high-teens to mid-twenties of thousands of pounds. For CRO and VP-level searches it is scoped at kick-off.

Do you offer interim or fractional sales leadership as well?+

Yes, through our Revenue Advisory practice. Where a permanent Sales Director hire is the wrong move (too early, or the operating model needs design first), we can place a fractional commercial leader for three to nine months while the structural work happens, then run the permanent search behind it.

How do you assess candidate cultural fit for SME and founder-led businesses?+

We screen specifically for founder-led environments: candidates who can build process where none exists, who can carry a number without a 50-person support layer, and who can communicate directly with a CEO without political games. This is a different bar from a corporate sales leader and we screen for it explicitly.

Ready to talk?

Email Rachel Lunn and the Evara team. We will reply within one working day.

Email Rachel Lunn