Sales Recruitment in Liverpool
Most sales hires fail before the candidate is even chosen. We do this for SMEs and scale-ups across Liverpool and the wider North West, with on-the-ground knowledge of the Liverpool commercial market.
Liverpool's commercial profile combines a long-standing maritime and logistics economy (the Port of Liverpool and Liverpool2 deep-water terminal) with a fast-growing digital, gaming and life-sciences cluster around the Knowledge Quarter, Baltic Triangle and Paddington Village. The University of Liverpool and Liverpool John Moores together produce one of the largest STEM and commercial graduate flows in the North West, supporting a healthy pipeline of junior commercial talent.
Unilever
FMCG
Major Port Sunlight site near Liverpool, anchor of regional FMCG commercial talent.
Sony Interactive Entertainment
Gaming
Liverpool-based studio and commercial team.
AstraZeneca (Speke)
Pharma
Major Liverpool pharma manufacturing and commercial site.
The Very Group
E-commerce
Liverpool-headquartered e-commerce group with deep commercial bench.
Princes Group
FMCG
Liverpool-headquartered international food group.
Maersk / Peel Ports
Logistics
Anchors of the maritime and logistics commercial economy.
Liverpool's commercial talent pool is mid-sized but specialised, with strong representation in FMCG, e-commerce, life sciences and gaming. SaaS and GTM Engineering supply is healthier than five years ago thanks to the Baltic Triangle scale-ups but still smaller than Manchester. The cost of living relative to Manchester is meaningfully lower, which supports senior relocation. Hybrid working is normal and full-remote more common than in Manchester.
Liverpool Lime Street gives direct services to Manchester (35 min), Chester (45 min) and London (2hr 15). The Mersey ferry and Merseyrail give strong intra-region coverage. Liverpool John Lennon Airport supports national reach.
Liverpool salary benchmarks
| Role | Liverpool band |
|---|---|
| SDR / BDR | £28k-£38k |
| Account Executive | £52k-£78k (Base + OTE 95k-145k) |
| Head of Sales | £85k-£125k (Base + OTE 135k-195k) |
| Sales Director | £115k-£165k (Base + OTE 190k-270k) |
Bands reflect the Liverpool market as of 2026. Talk to us for live, role-specific data.
How we work
01
We start with a structured kick-off that captures the commercial objective, not just the title. Reporting line, comp envelope, the deal sizes the person will sell, the buyers they will sell to, and the behaviours that will succeed in your environment.
02
We map where the right people actually sit, across direct competitors, adjacent industries and proven environments in your region. This becomes the long-list of candidates we approach, not just whoever is on the job boards this week.
03
Candidates are approached with a clear commercial narrative, not a job advert. We communicate the opportunity, the leadership environment, the expectations and the growth path, so only genuinely relevant people move forward.
04
Two structured commercial screens before a candidate ever reaches you. Track record validation, deal-stage probing, motivation, and a credibility check on the numbers they have actually delivered.
05
You receive a considered shortlist, not a CV flood. Each candidate is presented with strengths, potential risks and a fit assessment. We then support the process through to offer, acceptance and the first 90 days.
What you get
Why Evara
Local
On-the-ground in North West. We know the Liverpool employer base, the talent pools and the comp norms first-hand, not from a database.
Operator-led
Every Evara partner has carried a number. Sales Recruitment engagements are run by people who have built and led commercial functions, not pure intermediaries.
Honest
If a hire is the wrong move for your stage in Liverpool, we will say so. We would rather lose the fee than place a senior leader into a seat that will not work.
FAQs
FMCG (anchored by Unilever and Princes), pharma and life sciences (AstraZeneca at Speke), e-commerce (The Very Group), gaming (Sony), and a fast-growing SaaS and digital cluster around the Baltic Triangle.
Yes. Senior SaaS supply is smaller than Manchester but real, and Liverpool's cost-of-living advantage often makes it easier to attract relocating Director and CRO talent.
An Account Executive in Liverpool typically earns £52k-£78k base with OTE of £95k-£145k. SaaS sits toward the upper end of that range, FMCG and industrial commercial roles toward the lower end.
Roughly 8-12% below Manchester at SDR and AE level, narrowing to 3-5% at Director and above. The cost of living advantage typically offsets the gap for relocating candidates.
A typical retained search runs 6 to 10 weeks from kick-off to offer accepted. Director-level searches sit at the longer end of that range. We will not rush a shortlist to hit an arbitrary deadline.
No. Every Evara search is retained on a two-payment structure: a commitment deposit paid up front to cover the strategic work, and a completion fee invoiced on day 60 of the placed candidate's employment. This protects the rigour of the process and means we are accountable for the outcome, not for activity.
Nearby
Liverpool-based engagements regularly cover the wider commuter belt, including Birkenhead, Bootle, St Helens, Wirral, Widnes, Runcorn.
Related tools
Related Guide chapters
Operator playbooks
Decision guides
Email Rachel Lunn and the Evara team. We will reply within one working day with live market data for the role you have in mind.
Email Rachel Lunn