Leadership Recruitment for Forklift & Lift Trucks
Confidential search for sales leadership in forklift and lift truck businesses, including Regional Sales Managers, Heads of Sales and Sales Directors. We run replacement and growth appointments discreetly, protecting both the hiring dealer or OEM and the leaders being approached.
Forklift and lift trucks are the foundation of the material handling industry. Counterbalance trucks, reach trucks, very narrow aisle equipment, powered pallet trucks and rough terrain machines are sold by a tight network of manufacturers, exclusive dealers and independent distributors, and the commercial people who win that business carry deep product knowledge alongside long customer relationships. Evara recruits the sales talent who sell capital equipment, fleet deals, short-term hire and used trucks for these businesses.
Selling lift trucks is a specialist commercial discipline. The strongest people understand fleet economics, total cost of ownership, application surveys, finance and lease structures, and the difference between a transactional truck sale and a multi-year managed fleet agreement. Evara is a UK intralogistics commercial recruiter. We map the dealer and OEM landscape, calibrate every brief against the commercial outcome it exists to deliver, and approach the people who fit rather than only those who are actively looking.
Pay in the forklift and lift truck market is driven by territory size, the mix of new equipment, hire and used sales, and whether a role carries national fleet accounts or a local patch. Capital equipment and managed fleet deals with long sales cycles tend to command more than transactional hire and used sales. Company vehicle, fuel and the structure of commission against margin rather than revenue are usually as important to candidates as base, and pay rises with the seniority and complexity of the accounts held.
How we work
01
We start with the commercial mandate the leader must deliver: the growth plan, the team they inherit or build, the customers and channels, and the stakeholders they answer to. We design the seat before we search for the person.
02
We build a confidential map of the relevant leadership pool across competitors and adjacent intralogistics sub-sectors, protecting both the hiring business and the leaders we approach.
03
Senior people are approached with a sanitised, credible narrative. Named-employer messaging is held back until second-stage conversations, so a sensitive search stays sensitive.
04
Leadership assessment goes beyond track record to judgement, team building, change capability and the ability to operate at board level. We test the things that actually predict success in the seat.
05
A considered shortlist, then full support through offer, acceptance and a structured first-100-days plan agreed with the board. We are as comfortable advising on team design and succession as filling a single seat.
Locations
FAQs
Area, territory and regional sales managers, new truck and used truck sales specialists, short-term hire sales, national fleet and key account managers, and sales leadership up to Sales Director, for OEMs, dealers and distributors.
Lift truck sales rely on fleet economics, application knowledge, finance and lease structures and long customer relationships that do not transfer from generalist field sales. A specialist recruiter screens for the commercial behaviours and product credibility that actually win and keep this business.
Yes. We work with manufacturers selling direct, exclusive dealer networks and independent distributors, and we calibrate each search to how that particular business goes to market.
Most of the strongest field sales people are not actively looking. We map the relevant dealer and OEM territories, then approach the right people confidentially against a clearly defined brief rather than advertising and waiting.
Yes. Most leadership appointments are run discreetly, protecting both the hiring business and the candidates being approached. We work to a strict confidentiality protocol with a sanitised brief in market.
Heads of Sales, Sales and Commercial Directors, Managing Directors, country and regional leaders, VP Sales and Chief Commercial Officers, plus board and non-executive appointments across the intralogistics industry.
Email Rachel Lunn and the team. We will reply within one working day with a sector-specific market read for the role you have in mind.
Email Rachel Lunn/leadership-recruitment/sectors/forklift-lift-trucks
Specialist commercial search for the intralogistics industry. We reply within one working day.
Email Rachel Lunn