About

An operator-led recruitment and revenue advisory practice for SMEs UK-wide.

Evara was built by operators who have spent careers inside revenue functions, not on the outside selling to them. Everything we do, from the ALIGN hiring methodology to the Strategic Revenue Audit, is the codified version of how the partners have always run the work themselves.

Founded

2026

Co-founded by Rachel Lunn and Rich Evans.

Coverage

UK-wide

Hybrid and remote engagements across the UK.

Approach

Retained

Fixed fee, no contingency.

Rachel Lunn, Co-Founder of Evara

Rachel Lunn

Co-Founder of Evara, architect of the ALIGN hiring methodology

LinkedInrachel@evaraconsultancy.co.uk

Rachel Lunn spent ten years as Head of Recruitment Operations inside a global organisation, where she built and ran hiring processes for senior commercial seats across the UK and Europe. Frustrated by the gap between how recruitment is sold and how it actually works, she founded Evara in 2026 to build a recruitment practice that defines the role properly before the search begins, screens candidates against commercial outcomes, and produces hires that stay. The ALIGN methodology is the codified version of how she has always run a search.

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Credentials

  • 10+ years leading recruitment operations in a global multi-million-pound organisation
  • Architect of the ALIGN hiring methodology
  • Specialist in senior commercial and revenue leadership search
  • Track record of placing leaders who stay and perform past the 18-month mark
  • Personally led searches for Sales Directors, VPs of Sales and CRO-equivalent roles across the UK
  • Reviewed thousands of senior commercial CVs across SaaS, FinTech, HealthTech and industrial tech

Areas of expertise

Sales recruitmentGTM recruitmentSenior commercial searchHiring process designRole definition and scorecards
Rich Evans, Co-Founder of Evara

Rich Evans

Co-Founder of Evara, investor and strategic advisor

LinkedInrich@evaraconsultancy.co.uk

Rich has spent his career inside revenue functions rather than advising from the outside. Having founded, scaled and exited multiple businesses, he understands the lived experience of running a commercial team under pressure. He now works as an investor in and strategic advisor to 19+ UK SMEs, focused on go-to-market strategy, sales team design, compensation and demand generation. At Evara he leads the Revenue Advisory practice and the Strategic Revenue Audit programme.

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Credentials

  • Founded, scaled and exited multiple businesses
  • Investor in and advisor to 19+ UK SMEs in the £2m to £30m revenue band
  • Operator-led commercial diagnostics and Strategic Revenue Audits
  • Works at board and CEO level on revenue function design
  • Fractional CRO for SMEs scaling past founder-led sales
  • Career spent inside revenue functions, not advising from outside

Areas of expertise

Revenue advisoryStrategic Revenue AuditsFractional CROGo-to-market strategySales team designCompensation and incentive planning

Editorial standards

Every piece of content on Evara, from the glossary to the salary benchmarks to the long-form insights, is written or reviewed by a named partner. Numbers are sourced or labelled as illustrative.

Read the glossary, browse the salary benchmarks, or read the long-form pieces in insights.

Talk to Evara.

Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.

Email Rachel Lunn