Operator playbooks
Six structured, step-by-step playbooks written by Evara's partners from inside the work. Each is a single-page operator artefact: prerequisites, sequenced steps, named owners, time-boxes, failure modes and FAQs. Sorted by intended audience. Read on screen or print as a working checklist.
For Founder / CEO
Founder and CEO playbooks for building and protecting a senior commercial bench.
Hiring · 8 to 10 weeks · 8 steps
Most Head of Sales hires fail because the role was never properly defined and the screen was never properly run. This playbook walks a founder or CEO through the eight steps that consistently produce a Head of Sales who stays past the eighteen-month mark.
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Hiring · Three to five weeks per shortlisted candidate · 6 steps
A CRO interview loop is not a calendar of conversations. It is a structured process designed to surface whether the candidate can run your specific revenue function under your specific board pressure. This playbook walks a CEO through the five stages of a serious CRO loop.
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Compensation · Three to four weeks · 7 steps
A Series A comp plan has to do three jobs at once: attract talent above the founder-led pay grade, drive the right behaviour against the new growth plan, and stay affordable inside the cash runway. This playbook walks a CEO and CFO through the seven steps to a working plan.
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For Revenue leader
Operating playbooks for new and incumbent revenue leaders running the function week to week.
Diagnostic · One working week · 6 steps
Most revenue functions are reported on with thirty metrics that nobody reads and three that everyone optimises. A commercial scorecard is the eight-metric, one-page artefact the leadership team runs the business against every week.
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Diagnostic · Five working days · 5 steps
Pipeline value is the wrong headline number. Pipeline health is the right one. This playbook gives a new revenue leader, sales director or fractional CRO a structured five-day review that surfaces whether the pipeline will convert, before week two.
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For Sales leader
Frontline sales leadership playbooks for managing pipeline, comp and team performance.
Sales recruitment, GTM recruitment and revenue advisory for SMEs UK-wide. We reply within one working day.
Email Rachel Lunn