Sales Recruitment for Forklift & Lift Trucks
Search for mid to senior commercial sales hires in the forklift and lift truck market, from Area and Territory Sales Managers to national fleet and key account managers. We map the relevant dealer and OEM territories and approach the field sales people who fit the patch and the product, not just those replying to adverts.
Forklift and lift trucks are the foundation of the material handling industry. Counterbalance trucks, reach trucks, very narrow aisle equipment, powered pallet trucks and rough terrain machines are sold by a tight network of manufacturers, exclusive dealers and independent distributors, and the commercial people who win that business carry deep product knowledge alongside long customer relationships. Evara recruits the sales talent who sell capital equipment, fleet deals, short-term hire and used trucks for these businesses.
Selling lift trucks is a specialist commercial discipline. The strongest people understand fleet economics, total cost of ownership, application surveys, finance and lease structures, and the difference between a transactional truck sale and a multi-year managed fleet agreement. Evara is a UK intralogistics commercial recruiter. We map the dealer and OEM landscape, calibrate every brief against the commercial outcome it exists to deliver, and approach the people who fit rather than only those who are actively looking.
Pay in the forklift and lift truck market is driven by territory size, the mix of new equipment, hire and used sales, and whether a role carries national fleet accounts or a local patch. Capital equipment and managed fleet deals with long sales cycles tend to command more than transactional hire and used sales. Company vehicle, fuel and the structure of commission against margin rather than revenue are usually as important to candidates as base, and pay rises with the seniority and complexity of the accounts held.
How we work
01
We start with a structured kick-off that captures the commercial objective, not just the title. Reporting line, package, the deal sizes the person will sell, the technical buyers they will sell to, and the behaviours that succeed in your environment.
02
We map where the right people actually sit, across direct competitors, adjacent intralogistics sub-sectors and proven environments in your region. This becomes the longlist of candidates we approach, not just whoever is on the job boards this week.
03
Candidates are approached with a clear commercial narrative, not a job advert. We communicate the opportunity, the products, the customers and the growth path, so only genuinely relevant people move forward.
04
Two structured commercial screens before a candidate ever reaches you. Track record validation, deal-stage probing, technical credibility and a credibility check on the numbers they have actually delivered.
05
You receive a considered shortlist, not a CV flood. Each candidate is presented with strengths, potential risks and a fit assessment. We then support the process through to offer, acceptance and the first 90 days.
Locations
FAQs
Area, territory and regional sales managers, new truck and used truck sales specialists, short-term hire sales, national fleet and key account managers, and sales leadership up to Sales Director, for OEMs, dealers and distributors.
Lift truck sales rely on fleet economics, application knowledge, finance and lease structures and long customer relationships that do not transfer from generalist field sales. A specialist recruiter screens for the commercial behaviours and product credibility that actually win and keep this business.
Yes. We work with manufacturers selling direct, exclusive dealer networks and independent distributors, and we calibrate each search to how that particular business goes to market.
Most of the strongest field sales people are not actively looking. We map the relevant dealer and OEM territories, then approach the right people confidentially against a clearly defined brief rather than advertising and waiting.
A typical retained search runs 6 to 10 weeks from kick-off to offer accepted. Senior searches sit at the longer end of that range. We will not rush a shortlist to hit an arbitrary deadline.
No. Every Evara search is retained on a two-payment structure: a commitment deposit paid up front to cover the strategic work, and a completion fee invoiced on day 60 of the placed candidate's employment. This protects the rigour of the process and means we are accountable for the outcome, not for activity.
Email Rachel Lunn and the team. We will reply within one working day with a sector-specific market read for the role you have in mind.
Email Rachel Lunn/sales-recruitment/sectors/forklift-lift-trucks
Specialist commercial search for the intralogistics industry. We reply within one working day.
Email Rachel Lunn